MDR Reports

Data-Driven Digital Marketing Trends in  Education

Insights for marketers on educators’ digital habits

While digital channels have always been a smart choice for marketing to educators, they are especially well suited for outreach during the pandemic as educators turn to digital channels to source remote learning resources and materials, brush up on technical skills, and accomplish 2020-2021 school year planning.

Data-Driven Marketing Trends in Education

MDR’s Data-Driven Digital Marketing Trends in Education: Behavior and Benchmarks Guide provides insight on which strategies can increase educator engagement and deliver ROI. Sections on email, Facebook advertising, and web advertising include:

  • Insights on each channel and why it is indispensable for multi-channel marketing
  • Campaign performance data with actionable takeaways from this year’s findings
  • Best practices proven from hundreds of successful campaigns

Special Bonus: Data on how the pandemic is impacting educator’s online behavior!

Hear Sean McCloud, MDR Digital Products Manager, share his insights about these findings in our June 24 webinar

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