Email Marketing Playbook
Smart Strategies for Winning Over Educators with Email
We believe email is still one of the most valuable channels in the education marketer’s toolbox. Dollar for dollar, it is the most direct, fastest, and most cost-effective method of one-to-one communication with customers and prospects. Especially when powered by MDR’s best-in-class education data.
Download the Email Marketing Playbook to get our Top 6 Strategy Plays for winning email campaigns:
- Be a Clean Freak about Data
- Keep Campaigns Focused
- Take the Lead by Pre-qualifying Your Audience
- Don’t Make Email Go It Alone
- Don’t be Kept Out of the Inbox
- Avoid the Easy Outs
If you’re doing email marketing to educators, you need this report!
Here's what MDR customers have to say about email...
“The high-quality data and email services we have received from MDR over the last three years have been essential to the growth of our teacher and student network. MDR’s experienced team takes the time to understand the unique marketing needs of the Institute, and in turn recommends the most effective and up-to-date tools and strategies for engaging new educators with our resources and events.”
- Christopher Janson, Manager, Marketing and Communications, Bill of Rights Institute
“Email consistently remains a critical channel as part of our multi-channel integrated marketing strategy. Email is successful at the top of the funnel for lead generation and interest building and we have seen successful conversion and high ROI. Through MDR, we are able to reach a wide network of educators with the ability to narrow for specific attributes. The ability to reach our core audience while working with top experts to customize the audience for ROI has been extremely valuable to our business – and remains core to the work we do.”
- Associate Director of Marketing & Engagement, Professional Education, Higher Ed Institution
"Our marketing team uses MDR contact data to deploy emails through our internal marketing automation platform (Hubspot) and consistently see 93% deliverability or better. We have tested other education data sources and MDR’s deliverability rate always far surpasses any other educational email list we have used."
- Alexandra Rivas-Smith, SVP, Marketing, William H. Sadlier, Inc.
"Legends of Learning does a high volume of email marketing at the beginning of each school year. It is one of our most important acquisition channels for new users. MDR is very supportive in our acquisition efforts - as we add new subjects and grades to our offering, MDR grows right along with us."
- Co-Founder/COO, Legends of Learning
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