Generation Z Influencer Whitepaper

The Gen Z Influence Meter

Get your copy of MDR’s first-ever Generation Z Influencer Whitepaper

MDR recently conducted an exclusive national survey of 500+ Gen Zers—current middle school, high school, and college students. We asked them to rate their educators, parents, and friends about the influence they wield over important decisions about academics/careers, values, extracurricular activities, and more.

This whitepaper will show you where each group has the most (and least) influence over today's youth using our proprietary Gen Z Influence Meter scale.

For organizations that want to engage young people in their causes, find the next generation of donors, expand their customer base, build their workforce pipeline, or otherwise market to youth, this report is a must-have guide to help you make better-informed strategic decisions.

If you have any questions at all about the Gen Z Influence Meter results or are interested in additional information, you can reach us by calling 800-333-8802 or emailing us at mdrinfo@dnb.comcreate new email.

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