Just as students can't succeed without the right classroom supplies, brands can't reach teachers without the right data.

Whether you're jump-starting sales, building brand awareness, or getting the word out about a corporate cause, your campaigns can't make the grade without clean, up-to-date data.

In this guide, you will learn:

• Why and how to use data to guide your campaigns that are targeting educators
• The importance of data hygiene and how it impacts your ROI
• What data to gather before conducting a campaign and how to apply it
• Which metrics to monitor during the execution of a campaign
• How to evaluate the success of a campaign based on conversion data

With actionable tips and down-to-earth details, this guide blends our insights into educators' needs with our data-driven marketing expertise. It's a must for you, the education marketer, in your quest of trying to reach teachers!