School Trends: Principals’ Perspectives on Instructional Initiatives and Purchasing Decisions

This fourth report in the State of the K-12 Market Report 2016-2017 series is based on school-level market research and features the views of principals from across U.S. public schools. It examines their instructional initiatives, with a focus on priorities and implementation of innovative practices, such as personalized learning. The report offers analyses and commentary about important trends and developments that influence the K-12 school market.

Additional topics include:

• School level purchasing including where, how, and by whom decisions are made on various types of purchases and discretionary school budgets
• Professional development needs—for both teachers and principals
• Resources principals use to learn about new products and services and how they view different marketing and sales approaches from vendors
• Leadership issues, including their overall vision to improve student outcomes and the significant challenges they face

This 83-page report includes 76 figures and an extensive appendix presenting additional relevant data tables. It is available via email in PDF format for $1,499 and the multiuser license allows for distribution within the purchasing organization.