The K-12 Education Landscape

This first report in the State of the K-12 Market Report 2018 series presents a high-level overview of the K-12 education market, including demographic data, highlights of federally-funded education programs, information on school spending, and a discussion about the ways that schools engage in business. Each chapter offers key takeaways providing valuable insights for school marketers and organizations engaging with schools.

The report is based on data from the MDR National K-12 Education Market Database and provides an introduction and overview of the K-12 education market and education industry reflecting the 2017-2018 school year. Topics discussed include:

• The Size & Structure of K-12 Education
• Spotlight on Public and Charter Schools
• Sources of Education Funding
• School Spending Trends
• The School Market Business

This report can serve as a primer for those new to the school market, helpful in gaining a baseline picture of the structure and dynamics of the market. Others will find the report helpful as a reference tool providing quick access to topline data, federal grant priorities, annual spending, and more.