data

mdr-customer-retention-education-marketing

That’s scary – and here are four reasons why! With Halloween just passing us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You […]

mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

MDR-Education-Data-Hygiene

Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, […]

The Risk of Dirty Data Report

We recently released our annual School Spending Update for the 2015-2016 school year. Below you will find a summary of the findings. MDR’s proprietary school expenditure research shows U.S. K-12 public schools increased instructional spending by 3% in the 2015-2016 school year to $12.8 billion. The national average for All Instructional Materials (AIM) spending was […]