digital marketing

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By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It […]

MDR dont hate email

I went shopping before work again…because I feel compelled to look at my email when I first wake up. There was a sale, there were these boots… and the next thing I know I’m $100 poorer (but infinitely more stylish) before 8 a.m. That’s the thing with email. It finds you…wherever you are, it is […]

mdr-multichannel-marketing-educators

We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice.  However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open rates, and frequency.  As an example, with prospecting emails […]

mdr-web-ads-education

‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media.  In fact, Cyber Monday 2018 recorded record sales.  The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that […]

mdr-gdpr-customer-privacy-security

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their […]