edtech

mdr-2019-education-trends

Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few […]

mdr-state-of-the-education-market-reports

Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside […]

mdr-mobile-app-educators

With all of the applications and websites to supplement the curriculum out there for teachers to choose from, it can make an education marketers head spin.  What platforms rise to the top in terms of use and popularity? Regardless of their specific purpose, content or feature-wise, the top education applications do share some similarities.  The […]

mdr-teacher-educational-resourcs

Teachers are short on time and it’s up to us, with the products and services we create, to give them back more time in their days. Companies in the education industry emerge and rise to the top because of their ability to give educators what they want – and traditionally that has included high quality […]

mdr-mobile-app-educators

Are you in the final phases of your education app development and want to make sure you’ve got a robust product that’s ready for the market? Or, are you in the development period and want to ensure your idea has the best chances for success?  Doing your homework is critical not only for student outcomes, […]

mdr-Curb-Cheating

By Bill Loller, Vice President of Product Management for Turnitin Academic misconduct can have a profoundly deleterious effect on institutional reputation. The MyMaster scandal in 2014 left a black eye on Australian universities from which they are just starting to recover. All too often, misconduct is swept under the rug and fingers are crossed, hoping […]

mdr-artificial-intelligence-bots

By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Five years into my career as a television journalist, I was on live television and suffered every reporter’s biggest fear: I completely forgot my next line. With no prompter or script nearby, I paused and repeated my last line, hoping it […]

why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]