By Steve Palm – General Manager, MDR In the education sales and marketing industry, we’re seeing a significant rise in the use of sales acceleration tools, CRMs, marketing automation platforms, and, more recently, the connectivity of those systems to Customer Data Platforms (CDPs). Maintaining consistent and current information across your business is crucial to enable […]
April is National Records and Information Management month! We sat down with one of our data experts, Anne Goto, to weigh in. Days are getting longer, the birds are singing, and there’s a hint of warmth in the air – it’s almost spring! It’s the time of year that we want to throw open the […]
Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect […]
It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?” Well, to help you […]
Real world of MDR – Facebook® Data Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects […]
Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, […]
