education marketing

mdr-customer-retention-education-marketing

That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t Read More »

mdr-iste-2019-topics

Quite a few of us at MDR will be among the 16,000-plus educators and edtech marketers expected to descend upon Philadelphia at the end of next month for this year’s International Society for Technology in Education ( ISTE) Conference & Expo. An astounding 1,400 sessions are on this year’s conference agenda, Read More »

mdr-money-content-marketing

It’s targeted to educators. It’s rich in detail. It conveys your message persuasively, not to mention the beautiful design! You’ve worked hard on an article, case study, eBook, or white paper and now it’s time for that content to work hard for you. That’s where repurposing, upcycling, and disseminating comes into play as part of your Read More »