Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and […]
In the fast-paced world of digital communication, the importance of a clean email list cannot be overstated. It has a far-reaching impact beyond just your engagement metrics and staying out of the dreaded spam box. 1. Enhancing Deliverability Clean email lists are critical for email deliverability. Internet service providers (ISPs) closely monitor the sending behavior […]
Email marketing is one of our favorite tools for education marketers. It can be more cost effective than other forms of one-to-one communication, can be turned around quickly, and offers near-immediate response times. But, the advantages of email marketing are only as good as the marketing itself! To truly engage your audience, you need to craft and execute email marketing […]
Why integrated marketing for education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where they are and where they spend time, rather than expecting them to come to you. It takes multiple touches—10 or more—to create brand trust and conversion with educators. Yes, that many touches, […]
I went shopping before work again…because I feel compelled to look at my email when I first wake up. There was a sale, there were these boots… and the next thing I know I’m $100 poorer (but infinitely more stylish) before 8 a.m. That’s the thing with email. It finds you…wherever you are, it is […]
Where and how you get a lead, and what it costs to generate and qualify it, should be the prime consideration in how you apportion your lead-gen dollars. We talked with MDR’s Digital Products Manager, Sean McCloud, about how marketers can use email marketing to cost-efficiently and consistently fill the lead funnel for sales. Q: […]
The 24-Hour Digital Campaign Engagement Cycle Teachers like to surf at lunchtime—surf the Internet that is. A majority like to open their email around noon, so, a good time to catch them is while they are eating. That’s food for thought as you put together your campaign menu. In looking at our engagement data from […]
I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages […]
Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks. It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]
Adding Digital “Oomph” to Your Next Campaign Part of what made humans successful as a species is our ability to identify patterns, such as what are good things to eat versus what things are likely to eat you. Our brains are wired for it, and we find it uniquely satisfying when we can quickly distinguish […]
