integrated campaigns

Integrated Marketing illustration

Why integrated marketing for education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where they are and where they spend time, rather than expecting them to come to you. It takes multiple touches—10 or more—to create brand trust and conversion with educators. Yes, that many touches, […]

artclass with young children and teacher

You might be surprised to know that that there are 250 million users on Pinterest…AND millions are educators. Pinterest is a visual platform used for discovering new ideas and their advertising option is an excellent opportunity for education marketers to put their products and services in front of an engaged, qualified audience of educators. Most […]

Modern Classroom

We are proud to announce that MDR, together with our client Lysol, received honorable mention in the Digital Activation category of the 2019 Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners and finalists […]

mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

MDR-Education-Industry-Trends-Observer

Like few other professions, educators have always been experimenters. That’s not going away in 2018; if anything, it’s accelerating. Socrates taught in a variety of forums that wouldn’t fit today’s definition of the classroom. Often in schoolhouses they helped build, pioneer schoolmarms taught lessons of their own design to America’s frontier generations. Down the street […]

MDR-Digital-Marketing-Trends-Education

  Why do smaller campaign sizes perform better? We find that campaigns of 50,000 emails or fewer see a dramatic improvement in delivery and open rates. Why? Sending large numbers of the same exact email to the same domain is a clear indicator that the emails are promotional. Being identified as promotional increases the likelihood […]

MDR-Marketing-to-teachers

Sign up for this service, follow our script for all of your classroom instruction, and you’ll become a great teacher! That’s how one education software company attempted to target teachers and promised to turn “mediocre teachers” into good ones. In other words, the company was essentially saying, “If you’re a mediocre teacher, we can do […]