K-12

mdr-social-emotional-learning-2

Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, […]

mdr-english-learners-mcgrawhill

By Ed Lamprich – Vice President, English Language Learner Strategy, McGraw-Hill Education A diverse and growing group of students, English learners continue to have a strong influence on the ever-changing K-12 landscape. Their unique needs and assets often sit at the heart of many districts’ equity plans, offering opportunities for administrators to rethink strategies for […]

MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards

  We are proud to announce that MDR, together with our client Lysol, received honorable mention in the Digital Activation category of the 2019 Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners and […]

mdr-state-of-the-education-market-reports

Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside […]

mdr-student-centered-personalized-learning

By Cassondra-Corbin Thaddies, National Curriculum Specialist, McGraw-Hill Education When district leaders undertake a transition to introduce personalized learning in their schools, the technology adoption and integration phases often become all-consuming. It’s important to remember, however, that the ultimate goal of personalized learning is, not just to introduce technology in the classroom, but to construct a […]

mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

mdr-state-of-the-education-market-reports

Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to […]

mdr-school-district-sizes

MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to […]

MDR-K12-buying-power-map

MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way.   All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) […]