Research

mdr-school-fundraising

Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from […]

Bridging Research and Practice in Social and Emotional Learning

By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, and Academic Development’s A Nation At Hope, as […]

An Inside Look at School Supply Lists

This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking […]

mdr-teachers-technology

Here is a preview of MDR’s latest research on technology’s use in the classroom, based on the feedback from nearly 4,400 educators. MDR’s Market Research and Marketing Teams have done it again, releasing the second report in the 2018 series, Teachers Talk Technology.  Administering a nationwide survey, as well as an online bulletin board to K-12 […]

MDR-Digital-Trends-Education1

Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends […]