social selling

artclass with young children and teacher

You might be surprised to know that that there are 250 million users on Pinterest…AND millions are educators. Pinterest is a visual platform used for discovering new ideas and their advertising option is an excellent opportunity for education marketers to put their products and services in front of an engaged, qualified audience of educators. Most Read More »

mdr-instsagram-advertising-educators

Social media advertising provides marketers with great audience targeting choices and the ability to measure conversions. With Instagram steadily growing in popularity at 1 billion active users and Facebook’s user base reaching 2.2 billion, what does this mean for social advertisers and their campaign planning? Brands need to have active promotions running on both, and considering Facebook owns Read More »

mdr-social-media-webinar-questions

Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers?  We do!  On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing Read More »

MDR 4 Strategies for Connecting with Schools

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, Read More »