strategy

mdr-pr-crisis-management

By Lisa Wolfe, President, L. Wolfe Communications There are many lessons to be learned from the college admissions scandal–dubbed “Operation Varsity Blues” by federal agents. The simplest one might be for parents: “Don’t do that,” as WeAreTeachers Editorial Director, Hannah Hudson, recently discussed on Headline News. But there are also important lessons that education marketers and […]

mdr-decoding-school-purchasing-cycle-qa

Recently, we held a webinar on Decoding the School Purchasing Cycle. During this webinar we shared ideas about how to tailor your message for where your educator audience is during the in the buying cycle, and what channels work best during different times of the school year. Our presenters and experts received many questions from […]

education-marketing-basics

In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve […]