Sometimes you use a word because you are comfortable with it. It tends to garner a certain kind of reaction, and you’re counting on that. We call these buzzwords. Some people use buzzwords to help them sound smart, especially when they’re selling something. The use of buzzwords, also called jargon, can be effective in many […]
Teachers use social media daily to search for classroom ideas, connect to one another, and shop for deals. Which channels are they on? It’s important for brands and marketers to make social media a part of their multi-channel strategy to be visible and interact with teachers in the places where they spend the most time. […]
By Guest Contributor – Lanette Trowery, PhD, Senior Director of Learning Research and Strategy, McGraw-Hill In my work as a teacher educator and classroom coach, one of my greatest joys was seeing teachers grow their classrooms into true learning communities. It’s never easy or seamless work; the time and support needed to create a classroom […]
By Jacob Bruno, Vice President, Professional Learning, NWEA A highly effective educator in every classroom is the most powerful lever to actualize growth and achievement for all students. High quality professional learning for our teachers and leaders is the best way to build the kind of individual and collective educator efficacy to make this happen. […]
School spending is big business. Teachers spend an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school supplies for […]
There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and […]
Quite a few of us at MDR will be among the 16,000-plus educators and edtech marketers expected to descend upon Philadelphia at the end of next month for this year’s International Society for Technology in Education (ISTE) Conference & Expo. An astounding 1,400 sessions are on this year’s conference agenda, all geared to educators committed […]
You might be surprised to know that that there are 250 million users on Pinterest…AND millions are educators. Pinterest is a visual platform used for discovering new ideas and their advertising option is an excellent opportunity for education marketers to put their products and services in front of an engaged, qualified audience of educators. Most […]
Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, […]
Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]
