Social Emotional Learning (SEL) has cropped up both in recent news and within the education space as schools and educators figure out how to integrate SEL into regular classroom instruction. MDR recently hosted a webinar in partnership with Committee for Children and McGraw-Hill that examined how well-prepared Read More »
Recently, we held a webinar on Decoding the School Purchasing Cycle. During this webinar we shared ideas about how to tailor your message for where your educator audience is during the in the buying cycle, and what channels work best during different times of the school year. Our presenters and experts received many questions from Read More »
Musicians, tap dancers, photographers…they all know the importance of good timing. And, good timing is key to successful marketing. Syncing your marketing efforts to the beat of the audience’s purchasing journey is the smart way to avoid off notes, missed steps, and lost opportunities. In our upcoming webinar, Decoding the School Read More »
Whoever said, “What you don’t know won’t hurt you,” wasn’t in market research! In this post, we’ll recap a recent webinar we held on this topic, and cover the essentials on the best practices for conducting market research with educators and related audiences. Why do you want to Read More »
Did you miss our webinar with Engage for Good last week? Or maybe you attended, but we didn’t get to answer all your questions. Well, you’re in luck, because today we’re sharing answers to the most popular questions as well as a quick summary of the key takeaways from this highly Read More »
Last week, our partner Engage for Good hosted a webinar featuring our very own Bernadette Grey and Tom Mooradian, Manager of Environmental Sustainability at PepsiCo. They shared how best to target and reach educators for cause related initiatives, as well as specific lessons learned from Read More »
