1990s - Data Goes Deep
Postal regulation changes and a new postal discount structure caused us to develop services to help our customers keep postage costs down and deliverability up.
- 1990 Postal & database services are introduced
- 1990 Introduced School Construction Alerts service
- 1990 Added Microcomputer Models selection to database
- 1990 Launched a New Profiling system to help customers identify patterns in their data
- 1990 Educational Directory Online launched
- 1991 Teacher at Home file offered
- 1995 Buyers at School file offered
- 1995 Custom Name Matching service added
- 1996 School Directories go electronic with Easy Access on diskettes and CD-ROM
- 1998 Customer Pattern Recognition Profiles launched