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1990s - Data Goes Deep

Postal regulation changes and a new postal discount structure caused us to develop services to help our customers keep postage costs down and deliverability up.

  • 1990 Postal & database services are introduced
  • 1990 Introduced School Construction Alerts service
  • 1990 Added Microcomputer Models selection to database
  • 1990 Launched a New Profiling system to help customers identify patterns in their data
  • 1990 Educational Directory Online launched
  • 1991 Teacher at Home file offered
  • 1995 Buyers at School file offered
  • 1995 Custom Name Matching service added
  • 1996 School Directories go electronic with Easy Access on diskettes and CD-ROM
  • 1998 Customer Pattern Recognition Profiles launched
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