Direct Connect

Reach VERIFIED education audiences with MDR.

No more second guessing! Direct Connect delivers verified education audiences to the digital advertising and social channels you’re already on.

  • Tell us the audiences you want to reach, and we’ll create them for your digital platforms.
  • Customize your campaigns and messaging and know you’ll reach your ideal audience.
  • Get unlimited usage to your select audiences for one price, for the length of your contract period.
  • Your verified audiences are automatically refreshed to your platforms, so new contacts receive your advertising.

7M Unique contacts by school type in 70+ K-12 and Higher Ed audience groups

The following K-12 and Higher Ed verified education audience selections are available, choose the groups you want to target, and we’ll do the rest.


  • District Administrators
  • Principals
  • Guidance
  • Influencers

Grade Level Educators

  • PreK-12
  • Pre-K
  • K-2
  • 3-5
  • 6-8
  • 9-12

Subject Level Educators & Support Staff

  • Art
  • Career Tech
  • Computer Science
  • English & Reading
  • Fine Arts
  • Foreign Language
  • Library Media
  • Math
  • Music
  • Other Staff
  • Other Support Staff
  • Other Teachers
  • Paraprofessionals
  • Physical Ed
  • Science
  • Social Studies
  • Special Education
  • Special Education Support
  • Support Professionals


  • All Leadership across departments

Arts & Science

  • Communications
  • Education/All
  • English Language/Literature
  • English World Language/All
  • Fine Applied Arts
  • Foreign Language/Literature
  • General Studies


  • Accounting/Finance
  • Business
  • Business Management
  • Business/Other
  • Economics
  • Leadership
  • Marketing

Career & Vocational Education

  • Vocational Ed

Computer Science, Engineering & Math

  • Computer Science
  • Engineering
  • Math

Humanities & Social Sciences

  • History
  • Law
  • Law/Military/General
  • Military Science
  • Philosophy
  • Political Science
  • Psychology
  • Social Science/Other
  • Social Sciences
  • Sociology

Life & Health Sciences

  • Agriculture/Animal Science
  • Allied Health
  • Anthropology
  • Biological Sciences
  • Chemistry
  • Dental Science
  • Health
  • Medicine
  • Nursing
  • Physical Ed


  • Interdisciplinary Studies
  • Library
  • Library Science

Physical Science

  • Natural Physical Sciences
  • Natural Physical Sciences/Other
  • Physics

YES! I want to build verified education audiences for my online advertising.

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