Trends for the education market
MDR Resources & Best Practices
Our resources and best practices track trends and changes in the education market for the relevant information you need to make solid business decisions.
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Marketing to Teachers in the New Year: Why Q1 Realities Should Shape Your Messaging
For educators, the first quarter of the year isn’t a fresh start—it’s a restart. Winter break offers a quick breather, but when teachers return, they’re stepping back into full classrooms, overflowing inboxes, and the pressure of finishing the academic year strong. Priorities have shifted since August. Energy feels different. Time is tighter. For education marketers,…
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How to Market to Teachers in 2026: Top 5 Trends Brands Can’t Ignore
In 2026, authenticity, tech adoption, and evolving search behaviors will shape how you and your brand connect with an audience of educators, admins, and their networks. Here’s how to market to teachers in the upcoming year: Trend 1: Micro-influencers Are Driving Decision Making and Spending For years, education brands relied on mega-influencers for reach… but…
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Public School Mid-Winter and Spring Break Dates in the United States
Accurately timing your marketing campaigns with the academic calendar is crucial if you’re trying to make waves in the education market. But it’s not just about back-to-school and summer vacation; mid-winter and spring break windows are every bit as important, too. Thus, our team collected nationwide data on when (and where) these breaks will take…
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The Future of School Outreach: Personalization, Timing, and Trust
School outreach continues to evolve as we leave the days of mass emails and one-size-fits-all marketing behind. After all, today’s educators expect communications that are timely, relevant, and personal. The challenge for brands, then, is learning how to personalize marketing campaigns in education in a way that earns relationships—not just clicks. At MDR Education, we…
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Get the We Are Teachers Media Kit
Media Kit and Agency Services MDR’s creative marketing agency specializes in one thing and one thing only—the education market. Whether your goal is to see your new product adopted in classrooms or you want to influence the next generation, connecting with MDR could help you get there. When you download the We Are Teachers Media…
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How to Support Teachers During the Holiday Season
The holiday season is a natural time for businesses to show appreciation to clients, partners, and—particularly if they’re part of your target audience—to support teachers. Educators play a crucial role in shaping communities, and during the final months of the year, they’re juggling report cards, classroom festivities, and the fatigue of a demanding semester. If…
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Why Timing Matters in Education Marketing
When it comes to priorities and schedules, teachers have seasonal rhythms that differ from many of us who no longer live by the academic calendar. Whether your education marketing goals are focused on classroom essentials, teacher resources, or student learning materials, knowing how to position your brand as the academic calendar shifts will allow you…
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Preparing Your Brand for the 2025 Back-to-School Season
The back-to-school season is approaching fast, which means one thing: back-to-school shopping starts now. Whether your brand targets teachers stocking up on classroom supplies and décor, or parents and kids searching for the trendiest new backpack, now is a critical time to capture attention and drive engagement. In this guide, we will walk you through…
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2025 Marketing Trends & Predictions in Education
Looking back at 2024 to inform your 2025 marketing strategies. Marketing trends in education are always in flux. For example, you know that social media remains one of the best channels for reaching prospects, but what kind of content should you prioritize in this year’s strategy? You also know that AI has become a leading…
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Public School Open and Close Dates in the United States
Not all schools open and close the academic year at the same time! In fact, it can vary quite a bit by region. Use our data on school open and close dates across the country to drive your education marketing decisions and promotions. Be ready to launch at the start of the school year or…