Trends for the education market

MDR Resources & Best Practices

Our resources and best practices track trends and changes in the education market for the relevant information you need to make solid business decisions.

  • How to Market to School Librarians

    How to Market to School Librarians

    According to the National Center for Education Statistics, there are roughly 114,000 K-12 schools in the U.S. with a library staffed by a school librarian.1  A 2023 survey by School Library Journal reports that only 55% of school libraries offer tech-related activities, down from 79% in 2019. Librarians are helping with other tech-purchasing decisions, such…

  • How Many Schools Are in the U.S.?

    How Many Schools Are in the U.S.?

    We’re breaking down the stats and looking at how many schools are private vs. public, the number of charter and magnet schools, the percentage of schools that fall under Title I, and much more. The following data is from the MDR Data Cloud as of February 2024. You can use ConnectEd Cloud to build targeted email…

  • 5 Key Reasons Why Marketers Should Maintain a Clean Email List

    5 Key Reasons Why Marketers Should Maintain a Clean Email List

    In the hectic landscape of educational marketing, where every email competes for attention, maintaining a pristine email list is not just a suggestion—it’s a necessity. A clean email list has a far-reaching impact beyond just your engagement metrics. Let’s dive into the what and why … 1. Targeted Messaging A clean email list allows you…

  • AI Tools to Know in 2024

    AI Tools to Know in 2024

    In this guide, we’ll walk you through 15 AI tools to consider for your marketing efforts. You’ll get a better understanding of how to: Plus, we’ll take a closer look at how big brands like Coca-Cola, Sephora and McDonald’s are using AI to increase sales and customer satisfaction, and how AI tools are helping to…

  • Higher Education Catalog

    Higher Education Catalog

    Higher Education Market Catalog Download our catalog for countless details about the $702 billion-dollar college market, and learn how institutions, faculty, administrators, and more impact it. Features over 3,800 college courses nationwide. This invaluable resource will help you size the market, better understand the college educator audience, and find additional opportunities for your business. Get…

  • Our Top Marketing Trends and Predictions for 2024

    Our Top Marketing Trends and Predictions for 2024

    A look back at the marketing landscape in 2023 makes it clear that predicting what’s to come in the year ahead is uncertain business. Who saw the meteoric rise of ChatGPT coming? Who knew Twitter would rebrand as X? In 2024, we are sure to have some surprises, but there are also predictable trends to…

  • Q4 K-12 Market Highlights: AI, Acquisitions & Personnel Moves

    Q4 K-12 Market Highlights: AI, Acquisitions & Personnel Moves

    A year that started with excitement and trepidation around the launch of ChatGPT and the impact of AI on education, 2023 ended with a U.S. education company acquiring an Irish AI company and AI education start-ups getting seed funding. And, as always, the final quarter of the year included many other acquisitions and personnel moves.…

  • 6 K-12 Education Trends To Watch in 2024

    6 K-12 Education Trends To Watch in 2024

    It’s hard to believe, but 2023 is in the rear-view mirror. Now it’s time to look ahead to the new year. What will be the trends in K-12 education in 2024? How will education companies leverage emerging technology to help educators solve pervasive challenges? Here are six trends to watch in 2024: Of course, this…

  • Five Ways Higher Ed Is Using AI To Improve the Student Experience

    Five Ways Higher Ed Is Using AI To Improve the Student Experience

    The headlines may be shouting that artificial intelligence (AI) is coming for our jobs and students around the country are cheating by using it to write their essays and papers. That may or may not be true. The reality is that colleges and universities have found many innovative ways to use the technology to engage…

  • Career and Technical Education

    Career and Technical Education

    A Win for Students, Business, and the Education Community For many years, we have talked about the college-to-career path. But at the same time, a movement was growing in this country to prepare high school and community college students for successful careers in high-demand fields immediately following graduation: Career and Technical Education (CTE). The recent national…