Trends for the education market
Our resources and best practices track trends and changes in the education market for the relevant information you need to make solid business decisions.
In this guide, we’ll walk you through 15 AI tools to consider for your marketing efforts. You’ll get a better understanding of how to: Plus, we’ll take a closer look at how big brands like Coca-Cola, Sephora and McDonald’s are using AI to increase sales and customer satisfaction, and how AI tools are helping to…
A look back at the marketing landscape in 2023 makes it clear that predicting what’s to come in the year ahead is uncertain business. Who saw the meteoric rise of ChatGPT coming? Who knew Twitter would rebrand as X? In 2024, we are sure to have some surprises, but there are also predictable trends to…
A year that started with excitement and trepidation around the launch of ChatGPT and the impact of AI on education, 2023 ended with a U.S. education company acquiring an Irish AI company and AI education start-ups getting seed funding. And, as always, the final quarter of the year included many other acquisitions and personnel moves.…
It’s hard to believe, but 2023 is in the rear-view mirror. Now it’s time to look ahead to the new year. What will be the trends in K-12 education in 2024? How will education companies leverage emerging technology to help educators solve pervasive challenges? Here are six trends to watch in 2024: Of course, this…
The headlines may be shouting that artificial intelligence (AI) is coming for our jobs and students around the country are cheating by using it to write their essays and papers. That may or may not be true. The reality is that colleges and universities have found many innovative ways to use the technology to engage…
A Win for Students, Business, and the Education Community For many years, we have talked about the college-to-career path. But at the same time, a movement was growing in this country to prepare high school and community college students for successful careers in high-demand fields immediately following graduation: Career and Technical Education (CTE). The recent national…
The holiday season is here. Time for the shopping, decorations, food, and festivities. It’s also winter break for schools. A little downtime to spend with family and friends…the best gift of the season. It’s also time to check on your marketing plan to educators during school breaks. Often, many educational marketers shut down right along…
On the iconic 1950s television show Leave It to Beaver, the Cleavers’ involvement in school was limited to mom June being on the PTA and dad Ward maybe having to go to the school if Beaver got himself in a peck of trouble. Things have changed a lot in 60-plus years! What is parental engagement? Today…
Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…
Higher Education Market Catalog Download our catalog for countless details about the $702 billion-dollar college market, and learn how institutions, faculty, administrators, and more impact it. Features over 4,000 college courses nationwide. This invaluable resource will help you size the market, better understand the college educator audience, and find additional opportunities for your business. Get…