The Education Market
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Marketing to Teachers in the New Year: Why Q1 Realities Should Shape Your Messaging
For educators, the first quarter of the year isn’t a fresh start—it’s a restart. Winter break offers a quick breather, but when teachers return, they’re stepping back into full classrooms, overflowing inboxes, and the pressure of finishing the academic year strong. Priorities have shifted since August. Energy feels different. Time is tighter. For education marketers,…
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How to Market to Teachers in 2026: Top 5 Trends Brands Can’t Ignore
In 2026, authenticity, tech adoption, and evolving search behaviors will shape how you and your brand connect with an audience of educators, admins, and their networks. Here’s how to market to teachers in the upcoming year: Trend 1: Micro-influencers Are Driving Decision Making and Spending For years, education brands relied on mega-influencers for reach… but…
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The Future of School Outreach: Personalization, Timing, and Trust
School outreach continues to evolve as we leave the days of mass emails and one-size-fits-all marketing behind. After all, today’s educators expect communications that are timely, relevant, and personal. The challenge for brands, then, is learning how to personalize marketing campaigns in education in a way that earns relationships—not just clicks. At MDR Education, we…
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Get the We Are Teachers Media Kit
Media Kit and Agency Services MDR’s creative marketing agency specializes in one thing and one thing only—the education market. Whether your goal is to see your new product adopted in classrooms or you want to influence the next generation, connecting with MDR could help you get there. When you download the We Are Teachers Media…
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How to Support Teachers During the Holiday Season
The holiday season is a natural time for businesses to show appreciation to clients, partners, and—particularly if they’re part of your target audience—to support teachers. Educators play a crucial role in shaping communities, and during the final months of the year, they’re juggling report cards, classroom festivities, and the fatigue of a demanding semester. If…
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Why Timing Matters in Education Marketing
When it comes to priorities and schedules, teachers have seasonal rhythms that differ from many of us who no longer live by the academic calendar. Whether your education marketing goals are focused on classroom essentials, teacher resources, or student learning materials, knowing how to position your brand as the academic calendar shifts will allow you…
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Preparing Your Brand for the 2025 Back-to-School Season
The back-to-school season is approaching fast, which means one thing: back-to-school shopping starts now. Whether your brand targets teachers stocking up on classroom supplies and décor, or parents and kids searching for the trendiest new backpack, now is a critical time to capture attention and drive engagement. In this guide, we will walk you through…
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Higher Education Catalog
Higher Education Market Catalog Download our catalog for countless details about the $702 billion-dollar higher education market, and learn how institutions, faculty, administrators, and more impact it. Features over 3,800 college courses nationwide. We’ve organized our catalog by broad subject areas, so you can double-click into different disciplines, such as: This invaluable resource will help…
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MDR’s Public School Buying Power Map
A County-by-County Guide to Instructional Spending MDR has developed an exclusive measure, All Instructional Materials (AIM) Expenditure, that details public school buying power (AKA how much public schools spend on supplies and materials used for instructional purposes). With that data at hand, this interactive map is a visual tool for viewing this expenditure across the country. Here’s…
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How Do School Supply Lists Get Created?
Download the infographic to get all the school supply lists stats. Every year, millions of families head out with new school supply lists to purchase the notebooks, three-ring binders, pencils, crayons, and backpacks that their children need to be ready to learn. How do these school lists happen? Together with WeAreTeachers.com, we gathered research from…