The Education Market

  • Higher Education Catalog

    Higher Education Catalog

    Higher Education Market Catalog Download our catalog for countless details about the $702 billion-dollar college market, and learn how institutions, faculty, administrators, and more impact it. Features over 3,800 college courses nationwide. This invaluable resource will help you size the market, better understand the college educator audience, and find additional opportunities for your business. Get…

  • MDR’s Public School Buying Power Map

    MDR’s Public School Buying Power Map

    A County-by-County Guide to Instructional Spending MDR has developed an exclusive measure, All Instructional Materials (AIM) Expenditure, that details how much public schools spend on supplies and materials used for instructional purposes. With that data at hand, this interactive map is a visual tool for viewing this expenditure across the country. Here’s a sneak preview of some…

  • How Do School Supply Lists Get Created?

    How Do School Supply Lists Get Created?

    Download the infographic to get all the school supply list stats. Every year, millions of families head out with a new school supply list to purchase the notebooks, three-ring binders, pencils, crayons, and backpacks that children need to be ready to learn. How do these school lists happen? Together with WeAreTeachers.com, we gathered research from…

  • How To Reach the Fastest-Growing Group of Educators

    How To Reach the Fastest-Growing Group of Educators

    We dug into all the data and research about this subset of educators, pulling out the most important facts to help you reach Gen Z teachers in the most effective ways. This report includes 24 stats to help you plan and fine-tune your messaging. Simply fill out the form to the right and we’ll send…

  • Get the We Are Teachers Media Kit

    Get the We Are Teachers Media Kit

    Media Kit and Agency Services MDR’s creative marketing agency specializes in one thing and one thing only—the education market. Whether your goal is to see your new product adopted in classrooms or you want to influence the next generation, connecting with MDR could help you get there. Download the Kit Download the We Are Teachers…

  • K-12 Education Catalog

    K-12 Education Catalog

    This invaluable resource will help you size the market, better understand the K-12 educator audience, and find additional opportunities for your business. The catalog features our robust database of K-12 educators, support personnel, and district influencers, as well as federal funding, and building-level selections like enrollment and expenditures. It’s the perfect guide to understanding the…

  • School Purchasing Perspectives: The View from Leaders & Teachers

    School Purchasing Perspectives: The View from Leaders & Teachers

    Are schools closer to the 1:1 student to device ratio? Are cleaning supplies still a top spending priority? Who makes the decision on curriculum purchases? Is it teachers, school leaders or both? With all the recent changes in how education is delivered, what—if anything— has changed in school purchasing? This report can give you insights…

  • Educator Perspectives on the State of the Teaching Profession

    Educator Perspectives on the State of the Teaching Profession

    Understand How Teachers Feel Now One of the first rules of marketing is “know your audience.” This year in particular, any brand or organization engaging with educators needs to understand their strong feelings about the profession after two hard years. Through probing questions and direct quotes from teachers, this report can give you insights into…