Market Reports

Get our full report on mid-winter/spring break dates—broken down by state—to help you determine the best time to engage your target audience.  For the 2024-2025 school year, roughly 27% of schools reported an early break period, with the break beginning between the weeks of February 2, 2025, and February 23, 2025. The majority of schools,…

Not all schools open and close the academic year at the same time! In fact, it can vary quite a bit by region. Use our data on school open and close dates across the country to drive your education marketing decisions and promotions. Be ready to launch at the start of the school year or…

In this guide, we’ll walk you through 15 AI tools to consider for your marketing efforts. You’ll get a better understanding of how to: Plus, we’ll take a closer look at how big brands like Coca-Cola, Sephora and McDonald’s are using AI to increase sales and customer satisfaction, and how AI tools are helping to…

A look back at the marketing landscape in 2023 makes it clear that predicting what’s to come in the year ahead is uncertain business. Who saw the meteoric rise of ChatGPT coming? Who knew Twitter would rebrand as X? In 2024, we are sure to have some surprises, but there are also predictable trends to…

Fifty million school kids are headed back to school, while families stock up on notebooks, pencils, new clothes, lunchbox snacks, and much, much more. What are the most requested school items across the country? Do any brands reign supreme? Find out with our school supply report. We Are Teachers and MDR analyzed 72,000 school supply…

How to best teach students financial literacy in schools is a hot topic in education right now. To gain insight into financial literacy in schools, MDR spoke to over 600 teachers and administrators. We asked what financial literacy instruction currently looks like in their districts, which grade levels were receiving this instruction, and what additional…

This information on public school enrollment can help you know which states and districts represent the best opportunities for your products and services. Our public school enrollment infographic offers a snapshot of data by district size and region, as well as ten-year trends. Get answers to these questions, and more: Come away with important takeaways…

Get details on all instructional materials and current expenditure spending in U.S. schools in our school spending infographic. MDR tracks school spending in U.S. K-12 public schools in two categories—All Instructional Materials (AIM) and Current Expenditures. Plus, we’ve got helpful information like which states spend the most per student and a graph of the percentage…