Not all schools open and close the academic year at the same time! In fact, it can vary quite a bit by region. Use the school calendar to time your education marketing campaigns and promotions to arrive on opening day or take advantage of unspent money at year-end. Planning, segmenting, and deploying your marketing campaigns according to school open and close dates is a smart choice.
For the 2023-2024 school year, 44% of schools reported an open date between August 16 and August 31 and 57% will close prior to June 1. To get the full details on school open and close dates by state, you’ll want to download our infographic.
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