Guides & Reports

  • AI Tools to Know in 2024

    AI Tools to Know in 2024

    In this guide, we’ll walk you through 15 AI tools to consider for your marketing efforts. You’ll get a better understanding of how to: Plus, we’ll take a closer look at how big brands like Coca-Cola, Sephora and McDonald’s are using AI to increase sales and customer satisfaction, and how AI tools are helping to…

  • Higher Education Catalog

    Higher Education Catalog

    Higher Education Market Catalog Download our catalog for countless details about the $702 billion-dollar college market, and learn how institutions, faculty, administrators, and more impact it. Features over 3,800 college courses nationwide. This invaluable resource will help you size the market, better understand the college educator audience, and find additional opportunities for your business. Get…

  • Our Top Marketing Trends and Predictions for 2024

    Our Top Marketing Trends and Predictions for 2024

    A look back at the marketing landscape in 2023 makes it clear that predicting what’s to come in the year ahead is uncertain business. Who saw the meteoric rise of ChatGPT coming? Who knew Twitter would rebrand as X? In 2024, we are sure to have some surprises, but there are also predictable trends to…

  • MDR’s Public School Buying Power Map

    MDR’s Public School Buying Power Map

    A County-by-County Guide to Instructional Spending MDR has developed an exclusive measure, All Instructional Materials (AIM) Expenditure, that details how much public schools spend on supplies and materials used for instructional purposes. With that data at hand, this interactive map is a visual tool for viewing this expenditure across the country. Here’s a sneak preview of some…

  • Top 25 Most Requested School Supplies for Back-to-School

    Top 25 Most Requested School Supplies for Back-to-School

    Fifty million school kids are headed back to school, while families stock up on notebooks, pencils, new clothes, lunchbox snacks, and much, much more. What are the most requested school items across the country? Do any brands reign supreme? We Are Teachers and MDR analyzed 72,000 school supply lists between August and September of the…

  • By the Numbers: Financial Literacy in U.S. Schools

    By the Numbers: Financial Literacy in U.S. Schools

    How to best teach students the skills they need to become financially literate adults is a hot topic in education right now. To gain insight into how schools are addressing this important subject, MDR spoke to over 600 teachers and administrators. We asked what financial literacy instruction currently looks like in their districts, which grade…

  • What does enrollment look like in U.S. public schools?

    What does enrollment look like in U.S. public schools?

    This information can help you know which states and districts represent the best opportunities for your products and services. Our public school enrollment infographic offers a snapshot of data by district size, region, and ten year trends. Get answers to these questions, and more: Download the Stats Get all the enrollment stats by providing a…

  • U.S. School Spending Update

    U.S. School Spending Update

    Get details on All Instructional Materials and Current Expenditure spending in U.S. schools. MDR tracks school spending in U.S. K-12 public schools in two categories—All Instructional Materials (AIM) and Current Expenditures. Buying decisions and purchases for school-related products and services aren’t limited to one distinct “back-to-school season.” Classroom teachers spend their school budgets and out-of-pocket…

  • Public School Calendar of Open and Close Dates

    Public School Calendar of Open and Close Dates

    Use the school calendar to time your education marketing campaigns and promotions to arrive on opening day or take advantage of unspent money at year-end. Plan, segment, and deploy your marketing campaigns according to a school’s opening and closing dates. For the 2023-2024 school year, 44% of schools reported an opening date between August 16…

  • How Do School Supply Lists Get Created?

    How Do School Supply Lists Get Created?

    Download the infographic to get all the school supply list stats. Every year, millions of families head out with a new school supply list to purchase the notebooks, three-ring binders, pencils, crayons, and backpacks that children need to be ready to learn. How do these school lists happen? Together with WeAreTeachers.com, we gathered research from…