Accurately timing your marketing campaigns with the academic calendar is crucial if you’re trying to make waves in the education market. But it’s not just about back-to-school and summer vacation; mid-winter and spring break windows are every bit as important, too. Thus, our team collected nationwide data on when (and where) these breaks will take place in 2026.
For the 2025–2026 school year, roughly 29% of schools reported an early mid-winter break period, with breaks beginning between the weeks of February 1, 2026, and February 22, 2026. The majority of schools, however (about 43%) reported spring break periods beginning between the weeks of March 1, 2026, through March 29, 2026.
Mid-Winter and Spring Break Highlights
- Peak Week: March 29, 2026, with a total of 38,395 breaks.
- Secondary Peaks: Feb 8, Feb 15, Mar 15.
- Low Activity Weeks: Apr 26, Feb 1, Feb 22.
Mid-Winter Breaks (February)
The weeks of Feb 8 and Feb 15, specifically, account for ~28% of all mid-winter/spring breaks.
During this period of time, marketers and brand leaders might consider launching campaigns for products like classroom supplies, wellness items, or professional development tools. (You can find some professional development inspiration here, with our We Are Teachers media brand.)
Spring Breaks (March/April)
The week of March 29 dominates with nearly 30% of breaks, followed by mid-March. April, however, has the fewest number of overall breaks for this period.
Remember: curriculum is key for the spring semester, so brands may find more success in promoting refreshed classroom materials, tech upgrades, or other supplemental resources .
To get the full details on mid-winter/spring break dates by state, you can download the report below!
Otherwise, if you’d like more comprehensive data on educators across the nation, our team can help. Our best-in-class database covers the education market with over 7 million educator names, 264,000 institutions, 400 job titles, and more! Contact us today to get started.