The Education Marketing Agency
Backed by 50+ years of education expertise.
Education Marketing Services for Brands Selling Into K‑12 Classrooms
We help edtech companies, publishers, and education-focused brands reach teachers and decision‑makers.
We own the data that powers every campaign—so targeting, timing, and scale are built in from day one.
Trusted by leading education brands. Built on proprietary data.
The agency team working on your campaigns has more than 75 years combined classroom experience. Our knowledge helps brands shorten sales cycles, improve educator engagement, and drive measurable pipeline impact.
Education Data & Audience Solutions
Your campaigns get unmatched accuracy and reach because of our proprietary educator data. No more guessing.
What sets our data apart:
- Nationwide coverage across K–12 and higher education
- 265K institutions in the U.S.
- 7.7 million verified educator contacts
- 400+ role‑based job titles and segments
- Continual updates and quality control
Strategy & Insights
The team that built We Are Teachers into a powerhouse education brand is the same team that will lead your campaigns.
- Audience segmentation
- Campaign strategy and development
- Conference and event strategy
- Market research and educator focus groups
Brand & Content Development
We make content that stops a teacher’s scroll.
- Brand positioning and educator-focused messaging
- Website and landing page development
- Lead magnets and conversion-driven content
- Educational game, video, and interactive content production
Demand Generation
Multi‑channel campaigns designed to generate qualified demand and support pipeline goals.
- Paid social media and digital advertising
- Email marketing to verified educator audiences
- Direct mail campaigns
- Influencer partnerships
Experiential Programs
Designed to create lasting connections with educators and students.
- Virtual field trips
- Contests
- Educator webinars and focus groups
- Conference activations
Why Brands Choose MDR
Brands choose MDR as their K‑12 education marketing agency because we combine proprietary data with deep education expertise—never third‑party lists.
MDR delivers:
50+ years of education market leadership
Deep insight into educator behavior and academic buying cycles
Team of subject-matter experts, including many former educators
Integrated data, media, and marketing services under one roof
Proven track record with brands marketing to educators nationwide
Extend Your Brand’s Reach With We Are Teachers
MDR’s trusted education media brand connects your message directly to a highly engaged K‑12 educator audience.
Through co‑branded content, display advertising, educator giveaways, and newsletter sponsorships, your brand can reach educators where engagement already happens.
Reach includes:
- 5M monthly pageviews
- 3.6M social followers
- 1.27M+ verified email subscribers
Marketing Campaigns
Campaigns Built on Real Educator Insight
We put educator needs at the center of every campaign.
- Strategy and Audience Development:
Identify exactly who to reach—and why. - Campaign Execution:
Educator‑to‑educator messaging across every channel. - Optimization and Reporting:
Continuous improvements to performance and ROI.
We’ll Bring Your Ideas to Life
Powered by trusted education data and decades of market expertise, MDR connects education brands with the right educators—and drives measurable impact.