Market Reports
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How Teachers Use Social Media
Teachers use social media daily to search for classroom ideas, connect to one another, and shop for deals But how exactly do they use it? Which channels do they visit daily? Is there a favorite channel that teachers can’t get enough of, and one that they’re willing to ditch? We did the legwork, so you…
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School Purchasing Perspectives: The View from Leaders & Teachers
Are schools closer to the 1:1 student to device ratio? Are cleaning supplies still a top spending priority? Who makes the decision on curriculum purchases? Is it teachers, school leaders or both? Time to dig in to school purchasing. With all the recent changes in how education is delivered, what—if anything— has changed in school…
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Educator Perspectives on the State of the Teaching Profession
Understand How Teachers Feel Now One of the first rules of marketing is “know your audience.” This year in particular, any brand or organization engaging with educators needs to understand their strong feelings about the profession after two hard years. Enter: our guide on educator perspectives. Through probing questions and direct quotes from teachers, this…