Marketing
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Holiday Marketing to Teachers: A 2026 Guide for Brands
*Updated October 2026 The short answer: The most effective holiday outreach gives educators value that takes no effort to claim. Strong options include no-strings gift cards, ready-to-use resources, and donations to classroom-funding platforms. Skip sales pitches and surveys during the end-of-semester crunch. Key Takeaways Reaching educators in December is easy. Earning their attention is harder.…
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Exclusive Offers in Honor of ISTE + ASCD 2026
The MDR Education team is headed back to ISTE + ASCD with the editors from our powerhouse media brand, We Are Teachers. With us, we’re bringing four exclusive offers to help you reach more educators this year. Whether you’re attending the ISTE and ASCD conferences or following along virtually, we’re here to strategize with you…
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How to Market to Teachers in 2026: Top 5 Trends Brands Can’t Ignore
In 2026, authenticity, tech adoption, and evolving search behaviors will shape how you and your brand connect with an audience of educators, admins, and their networks. Here’s how to market to teachers in the upcoming year: Trend 1: Micro-influencers Are Driving Decision Making and Spending For years, education brands relied on mega-influencers for reach… but…
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The Future of School Outreach: Personalization, Timing, and Trust
School outreach continues to evolve as we leave the days of mass emails and one-size-fits-all marketing behind. After all, today’s educators expect communications that are timely, relevant, and personal. The challenge for brands, then, is learning how to personalize marketing campaigns in education in a way that earns relationships—not just clicks. At MDR Education, we…
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Digital Marketing Trends in Education
If you’re looking for the latest digital marketing trends in education, MDR’s latest report is here. We analyzed more than 3,900 email campaigns, Facebook campaigns generating 12.7 million impressions, and display ad campaigns from all of 2022 to dig into how educators use technology and respond to digital media. These data-driven insights can help marketers…