Trends for the education market

MDR Resources & Best Practices

Our resources and best practices track trends and changes in the education market for the relevant information you need to make solid business decisions.

  • 5 Ideas to Keep Your Marketing Going Strong Into the New Year

    5 Ideas to Keep Your Marketing Going Strong Into the New Year

    The holiday season is here. Time for the shopping, decorations, food, and festivities. It’s also winter break for schools. A little downtime to spend with family and friends…the best gift of the season. It’s also time to check on your marketing plan to educators during school breaks. Often, many educational marketers shut down right along…

  • Parental Engagement in Schools

    Parental Engagement in Schools

    On the iconic 1950s television show Leave It to Beaver, the Cleavers’ involvement in school was limited to mom June being on the PTA and dad Ward maybe having to go to the school if Beaver got himself in a peck of trouble. Things have changed a lot in 60-plus years! What is parental engagement? Today…

  • What Your Email Open Rate is Telling You … and What it Isn’t!

    What Your Email Open Rate is Telling You … and What it Isn’t!

    Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…

  • MDR’s Public School Buying Power Map

    MDR’s Public School Buying Power Map

    A County-by-County Guide to Instructional Spending MDR has developed an exclusive measure, All Instructional Materials (AIM) Expenditure, that details how much public schools spend on supplies and materials used for instructional purposes. With that data at hand, this interactive map is a visual tool for viewing this expenditure across the country. Here’s a sneak preview of some…

  • Top 25 Most Requested School Supplies for Back-to-School

    Top 25 Most Requested School Supplies for Back-to-School

    Fifty million school kids are headed back to school, while families stock up on notebooks, pencils, new clothes, lunchbox snacks, and much, much more. What are the most requested school items across the country? Do any brands reign supreme? We Are Teachers and MDR analyzed 72,000 school supply lists between August and September of the…

  • By the Numbers: Financial Literacy in U.S. Schools

    By the Numbers: Financial Literacy in U.S. Schools

    How to best teach students the skills they need to become financially literate adults is a hot topic in education right now. To gain insight into how schools are addressing this important subject, MDR spoke to over 600 teachers and administrators. We asked what financial literacy instruction currently looks like in their districts, which grade…

  • What does enrollment look like in U.S. public schools?

    What does enrollment look like in U.S. public schools?

    This information can help you know which states and districts represent the best opportunities for your products and services. Our public school enrollment infographic offers a snapshot of data by district size, region, and ten year trends. Get answers to these questions, and more: Download the Stats Get all the enrollment stats by providing a…

  • U.S. School Spending Update

    U.S. School Spending Update

    Get details on All Instructional Materials and Current Expenditure spending in U.S. schools. MDR tracks school spending in U.S. K-12 public schools in two categories—All Instructional Materials (AIM) and Current Expenditures. Buying decisions and purchases for school-related products and services aren’t limited to one distinct “back-to-school season.” Classroom teachers spend their school budgets and out-of-pocket…

  • Public School Calendar of Open and Close Dates

    Public School Calendar of Open and Close Dates

    Use the school calendar to time your education marketing campaigns and promotions to arrive on opening day or take advantage of unspent money at year-end. Plan, segment, and deploy your marketing campaigns according to a school’s opening and closing dates. For the 2023-2024 school year, 44% of schools reported an opening date between August 16…

  • How Do School Supply Lists Get Created?

    How Do School Supply Lists Get Created?

    Download the infographic to get all the school supply list stats. Every year, millions of families head out with a new school supply list to purchase the notebooks, three-ring binders, pencils, crayons, and backpacks that children need to be ready to learn. How do these school lists happen? Together with WeAreTeachers.com, we gathered research from…