Trends for the education market

MDR Resources & Best Practices

Our resources and best practices track trends and changes in the education market for the relevant information you need to make solid business decisions.

  • Career and Technical Education

    Career and Technical Education

    A Win for Students, Business, and the Education Community For many years, we have talked about the college-to-career path. But at the same time, a movement was growing in this country to prepare high school and community college students for successful careers in high-demand fields immediately following graduation: Career and Technical Education (CTE). The recent national…

  • Parent Engagement in Schools

    Parent Engagement in Schools

    On the iconic 1950s television show Leave It to Beaver, the Cleavers’ involvement in school was limited to mom June being on the PTA and dad Ward maybe having to go to the school if Beaver got himself in a peck of trouble. Things have changed a lot in 60-plus years! What is parent engagement? Today…

  • What Your Email Open Rate is Telling You … and What it Isn’t!

    What Your Email Open Rate is Telling You … and What it Isn’t!

    Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…

  • MDR’s Public School Buying Power Map

    MDR’s Public School Buying Power Map

    A County-by-County Guide to Instructional Spending MDR has developed an exclusive measure, All Instructional Materials (AIM) Expenditure, that details public school buying power (AKA how much public schools spend on supplies and materials used for instructional purposes). With that data at hand, this interactive map is a visual tool for viewing this expenditure across the country. Here’s…

  • Top 25 Most Requested School Supplies for Back-to-School

    Top 25 Most Requested School Supplies for Back-to-School

    Fifty million school kids are headed back to school, while families stock up on notebooks, pencils, new clothes, lunchbox snacks, and much, much more. What are the most requested school items across the country? Do any brands reign supreme? Find out with our school supply report. We Are Teachers and MDR analyzed 72,000 school supply…

  • By the Numbers: Financial Literacy in U.S. Schools

    By the Numbers: Financial Literacy in U.S. Schools

    How to best teach students financial literacy in schools is a hot topic in education right now. To gain insight into financial literacy in schools, MDR spoke to over 600 teachers and administrators. We asked what financial literacy instruction currently looks like in their districts, which grade levels were receiving this instruction, and what additional…

  • Public School Enrollment: What Does it Look Like Right Now?

    Public School Enrollment: What Does it Look Like Right Now?

    This information on public school enrollment can help you know which states and districts represent the best opportunities for your products and services. Our public school enrollment infographic offers a snapshot of data by district size and region, as well as ten-year trends. Get answers to these questions, and more: Come away with important takeaways…

  • U.S. School Spending Update

    U.S. School Spending Update

    Get details on all instructional materials and current expenditure spending in U.S. schools in our school spending infographic. MDR tracks school spending in U.S. K-12 public schools in two categories—All Instructional Materials (AIM) and Current Expenditures. Plus, we’ve got helpful information like which states spend the most per student and a graph of the percentage…

  • Public School Calendar of Open and Close Dates

    Public School Calendar of Open and Close Dates

    Not all schools open and close the academic year at the same time! In fact, it can vary quite a bit by region. Use the school calendar to time your education marketing campaigns and promotions to arrive on opening day or take advantage of unspent money at year-end. Planning, segmenting, and deploying your marketing campaigns…

  • How Do School Supply Lists Get Created?

    How Do School Supply Lists Get Created?

    Download the infographic to get all the school supply lists stats. Every year, millions of families head out with new school supply lists to purchase the notebooks, three-ring binders, pencils, crayons, and backpacks that their children need to be ready to learn. How do these school lists happen? Together with WeAreTeachers.com, we gathered research from…