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  • How to Market to School Librarians

    How to Market to School Librarians

    According to the National Center for Education Statistics, there are roughly 114,000 K-12 schools in the U.S. with a library staffed by a school librarian.1  A 2023 survey by School Library Journal reports that only 55% of school libraries offer tech-related activities, down from 79% in 2019. Librarians are helping with other tech-purchasing decisions, such…

  • How Many Schools Are in the U.S.?

    How Many Schools Are in the U.S.?

    We’re breaking down the stats and looking at how many schools are private vs. public, the number of charter and magnet schools, the percentage of schools that fall under Title I, and much more. The following data is from the MDR Data Cloud as of February 2024. You can use ConnectEd Cloud to build targeted email…

  • 5 Key Reasons Why Marketers Should Maintain a Clean Email List

    5 Key Reasons Why Marketers Should Maintain a Clean Email List

    In the hectic landscape of educational marketing, where every email competes for attention, maintaining a pristine email list is not just a suggestion—it’s a necessity. A clean email list has a far-reaching impact beyond just your engagement metrics. Let’s dive into the what and why … 1. Targeted Messaging A clean email list allows you…

  • 6 K-12 Education Trends To Watch in 2024

    6 K-12 Education Trends To Watch in 2024

    It’s hard to believe, but 2023 is in the rear-view mirror. Now it’s time to look ahead to the new year. What will be the trends in K-12 education in 2024? How will education companies leverage emerging technology to help educators solve pervasive challenges? Here are six trends to watch in 2024: Of course, this…

  • Q4 K-12 Market Highlights: AI, Acquisitions & Personnel Moves

    Q4 K-12 Market Highlights: AI, Acquisitions & Personnel Moves

    A year that started with excitement and trepidation around the launch of ChatGPT and the impact of AI on education, 2023 ended with a U.S. education company acquiring an Irish AI company and AI education start-ups getting seed funding. And, as always, the final quarter of the year included many other acquisitions and personnel moves.…

  • Five Ways Higher Ed Is Using AI To Improve the Student Experience

    Five Ways Higher Ed Is Using AI To Improve the Student Experience

    The headlines may be shouting that artificial intelligence (AI) is coming for our jobs and students around the country are cheating by using it to write their essays and papers. That may or may not be true. The reality is that colleges and universities have found many innovative ways to use the technology to engage…

  • Career and Technical Education

    Career and Technical Education

    A Win for Students, Business, and the Education Community For many years, we have talked about the college-to-career path. But at the same time, a movement was growing in this country to prepare high school and community college students for successful careers in high-demand fields immediately following graduation: Career and Technical Education (CTE). The recent national…

  • 5 Ideas to Keep Your Marketing Going Strong Into the New Year

    5 Ideas to Keep Your Marketing Going Strong Into the New Year

    The holiday season is here. Time for the shopping, decorations, food, and festivities. It’s also winter break for schools. A little downtime to spend with family and friends…the best gift of the season. It’s also time to check on your marketing plan to educators during school breaks. Often, many educational marketers shut down right along…

  • Parental Engagement in Schools

    Parental Engagement in Schools

    On the iconic 1950s television show Leave It to Beaver, the Cleavers’ involvement in school was limited to mom June being on the PTA and dad Ward maybe having to go to the school if Beaver got himself in a peck of trouble. Things have changed a lot in 60-plus years! What is parental engagement? Today…

  • What Your Email Open Rate is Telling You … and What it Isn’t!

    What Your Email Open Rate is Telling You … and What it Isn’t!

    Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…