MDR is a different kind of integrated marketing services partner, passionately focused on building meaningful connections to educators, students, and families.
We do two difficult things exceptionally well: we help clients precisely define their audience, and we help clients connect to their audience through effective, measurable, multi-channel programs.
Our clients are generally on a mission to change the world for the better; for many, educating youth is their cause. Clients are most typically:
We put our expertise and imagination to work to build compelling, engaging, and measurable programs to engage your audience across multiple channels for maximum impact.
MDR’s highly accurate and actionable data—PreK through college—allows us to deliver exceptional engagement results across multiple channels. When paired with WeAreTeachers, our trusted and highly engaged education social channels, you get unprecedented reach into the education space.
You can count on unparalleled engagement with your initiatives because WeAreTeachers is the most trusted and active educator voice among social channels. WeAreTeachers provides relevant, valuable content to its followers, and working with MDR, you can be a part of that following!
We build cutting-edge, creative programs that connect with audiences in schools, classrooms, and at home across multiple channels. Clients like these rely on MDR to engage and inspire teachers, children, and families.
General Mills Foundation
Wrigley Company Foundation
Health and Wellness
National Fire Protection Association
Oral Health Forum/Heartland Alliance
Presidential Youth Fitness Program
Skin Cancer Foundation
Price Waterhouse Coopers
Nova Southeastern University
International Federation for Animal Welfare
The Nature Conservancy
National Youth Guard
Share Our Strength
St. Jude Children’s Research Hospital/ALSAC
By Kids for Kids
MDR, a division of Dun & Bradstreet, is unsurpassed as an education engagement partner. As one of the most trusted names in the education industry, MDR is a leader in innovative in-school and youth programs for corporations, non-profits, and foundations. When your organization partners with MDR, you tap into a comprehensive, multi-channel suite of solutions. You also gain access to the creative services and underlying marketing engine utilized by the biggest education brands.
6 Armstrong Road
Shelton, CT 06484
Bernadette is a youth and education strategist who for the past decade has worked on dozens of successful CSR, cause marketing, non-profit, and mission-based initiatives that target PreK to college students, teachers, and families. A former editorial director and publisher of award-winning national magazines and websites (i.e., Instructor, Scholastic Administrator, Working Mother, and Working Woman), she has deep knowledge of moms, millennials—and the teacher as an influencer. She has helped produce apps, videos, webcasts, contests, curriculum, story books, teacher kits, and posters and then built results-based promotion plans that engage and activate.
Sampling of Former and Current Clients
Corporations: H&R Block, KidFresh, Ocean Spray, Sanihands for Kids, HealthFirst
Corporate Foundations: General Mills, New York Life, Chase, Siemens, CVS
Non-Profits: National Fire Protection Association, Share Our Strength, IFAW, Malaria No More, UNICEF, Save the Children, Rock & Roll Forever Foundation
Vicki is an expert in using the classroom as a communication channel, as an experienced marketing and sales consultant in the youth and family marketing space.
Her professional resume lists household-name education companies that include Scholastic and Discovery Education. She also functions as a corporate partnership consultant to Fortune 500 companies looking to enhance their marketing, public relations, and CSR goals through education. Vicki spent several years teaching elementary school in Allen, Texas, and overseas in Auckland, New Zealand. Her passion for instilling the love of learning in children is reflected in the strategies and concepts she creates for her clients.
Sampling of Former and Current Clients
Corporations: Six Flags, Shell, Dr. Pepper/Snapple, Build-A-Bear, Hershey’s Milk, Hain Celestial Group
Corporate Foundations: Verizon Foundation, Wrigley Company Foundation, AT&T Foundation
Non-Profits: Heartland Alliance
Agencies: BBDO Dallas
Linda excels in developing integrated marketing programs that advance corporate social responsibility, branding, community and employee engagement, and fund-raising goals. She specializes in creating cause-related programs that tap the influential teacher market and rally classrooms, consulting with clients to create measurable and memorable engagement strategies. Linda’s career spans the non-profit and corporate sectors, where she has worked in support of high profile, mission-based organizations, including Discovery Communications and National Wildlife Federation.
Sampling of Former and Current Clients
Corporations: The Home Depot, Pepsi, Bank of America, Busch Gardens, Discovery, Animal Planet, Price Waterhouse Coopers, Anheuser Busch
Non-Profits: The Nature Conservancy, The Ocean Conservancy Corporate Foundations, Western Union Foundation, Dollar General Literacy Foundation
Jason focuses on helping corporations, corporate foundations, and non-profits successfully design and implement innovative programs within the education channel. He brings over two decades of strategic marketing, sales, and business development experience to MDR. He excels at finding win-win-win solutions where educators receive free programs and resources, students and families are inspired and informed, and clients achieve their brand, engagement, or impact goals. His past clients include Microsoft, Google, HP Corporate Philanthropy, The William and Flora Hewlett Foundation, Oracle, Nestle, Safeway, Mint.com, California Milk, Columbia Sportswear, Teachers Without Borders, and the Skin Cancer Foundation. Jason earned a B.A. degree in history from Middlebury College.
Corey delivers creatively engaging digital solutions and communications that build on his extensive expertise in developing products and marketing programs targeting mothers and youth. He has over 15 years of agency and account management experience. He delivers successful client outcomes across an array of brand, marketing strategies, and new product development initiatives. Corey has led cross-functional efforts across a diverse range of categories, creating market impact for global packaged goods, service and small, entrepreneurial companies, including Pepsi, Kellogg’s, SC Johnson, Walmart, and Frontier Airlines. Starting his career in consumer insights, Corey has a passion for connecting brands and products with their target audiences in a meaningful, brand-building way.
Derek manages the client experience as account management leader, ensuring strategic excellence is delivered with every Custom Media program. He brings a wealth of experience from direct and interactive agencies, where he designed and developed B2C and B2B marketing strategies and programs for customers that included multiple Fortune 500 companies. Derek has a vast expertise in engaging the education market. He previously led MDR’s E-Marketing Solutions, serving as a strategic consultant for integrated solutions, working directly with customers in their interactive program planning. He also directed MDR’s industry-leading e-marketing research and served as the author of the annual Digital Marketing Trends report.
Hannah brings a nationally recognized editorial skill-set with multiple program successes for household-named companies. She spent more than ten years editing magazine and web content for Scholastic and Condé Nast. A children’s literature expert, Hannah has developed successful school programs for Discover Card, Share Our Strength, Crayola, the United States Census Bureau, J.P. Morgan Chase, DreamWorks, and many others. Hannah was recognized at a special White House ceremony for her work on the Visa Practical Money Skills curriculum. She holds a master’s in writing for children and young adults from Hamline University.
As an author, former teacher, and writer for a leading children’s television network, Erin serves as a communications expert for the youth and family market. She spent five years working as a staff writer and editor for Nickelodeon before joining MDR’s Creative Media group in 2010. Erin has developed programs that target both teachers and parents for nationally recognized brands that include Ragu, Clorox, Nissan, Disney Educational Productions, NFPA, Dell, Rosetta Stone, and the Skin Cancer Foundation. She is also a former high school teacher and a multi-published author with nine books to her name.
Dana is a true social media expert, achieving phenomenal levels of educator engagement and interaction across a multitude of social channels. As the Director of Social Media for WeAreTeachers and MDR, Dana achieved astonishing social media growth of more than 950% on the WeAreTeachers Facebook channel—which now has 500,000 followers—and established a growing presence on Tumblr and Buzzfeed. Dana and the MDR team handle social media campaigns for major education and non-profit campaigns, such as UNICEF Trick-or-Treat, NFPA Fire Prevention, No Kid Hungry, and the Presidential Youth Fitness Program. Previously, Dana was the Editorial Director for Professional Media for ten years at Scholastic.
Dan has been producing award-winning designs and videos for the education audience for 15 years and has partnered with major companies and non-profits. He excels in both the print and digital worlds and has designed websites, magazines, print ads, posters, social media, and email campaigns. He’s also produced over 50 videos for school administrators, teachers, parents, and students of all ages. Video genres include comedy sketches, motion graphics, testimonials, product reviews, and how-to videos. Subject matter includes virtual field trips to the grasslands of Africa, financial literacy videos for high school students, and classroom makeover videos for teachers. Whether designing or creating videos, Dan’s work philosophy is the same: Foster open collaboration with partners and professionals, tell a compelling and engaging story, and create award-worthy work.
Amy is a business analytics guru who holds multiple industry certifications in leading technology and analytic suites. She manages the analytics, reporting, and quantitative research projects for MDR’s Custom Media programs. Amy holds a Hootsuite Professional Certification and the Advanced SEO Course Certification from the eMarketing Association. She also completed Ecommerce Analytics and Mobile App Analytics Fundamentals courses through Google Analytics Academy. Amy has more than 15 years of experience in education market research and received Burke training in various analysis techniques, and she completed the certificate program of Principals of Marketing Research program through the University of Georgia. Amy has a B.A. in sociology and three years of experience in digital marketing analytics.