Nikki Katz

Nikki Katz is the Director of Email Marketing & Audience Growth at WeAreTeachers. She is also an author and book developer and has worked in the parenting and education media space for over a decade, writing and publishing hundreds of articles.

Mobile email illustration

Email marketing is one of our favorite tools for education marketers. It can be more cost effective than other forms of one-to-one communication, can be turned around quickly, and offers near-immediate response times. But, the advantages of email marketing are only as good as the marketing itself! To truly engage your audience, you need to craft and execute email marketing […]

Lead Gen illustration

In the ever-evolving realm of education, building a strong and engaged email audience is essential for nurturing valuable connections with educators, their students, and families. An effective lead generation campaign helps you grow your lists, but where’s the best place to start? Adding a newsletter sign-up on your website is an easy way to start, […]

email messaging illustration

You only get one chance to make a first impression. When a potential customer expresses interested in your brand or product, enough to give you their email, the best way to convert them is via a welcome series. Welcome series work. They simply do. People open welcome emails 5x more often than standard email campaigns and they […]

A/B Testing

Your goal is to reach teachers, and email is a key way to get your brand messaging in front of them. But what will get your subscribers to open and click? While there are some key best practices, the best way for you to really understand your teacher audience is to conduct A/B testing and analyze […]