Get comprehensive, accurate, and current education data, updated throughout the year.

MDR has been compiling education data for more than 50 years. We’re here to connect you to audiences that can help your brand grow.


Educators in the U.S.


Institutions in the U.S.


Job titles in MDR data

Education is big business.

According to the National Council for Education Statistics (NCES), when all types of educational institutions—public and private elementary and secondary schools, and postsecondary degree-granting institutions—are combined, total spending reaches $1.6 trillion dollars, or 7% of the nation’s gross domestic product (GDP).

MDR updates school and educator information throughout the school year, including building-level selections in public, private, and Catholic schools; regional centers; county centers; or districts and dioceses.

K–12 Market

The K-12 school market can be complex to navigate as there are many different factors to consider:

  • Departments of Education. There are 51 school systems rather than one unified national system. Each state and the District of Columbia control education within its borders.
  • Institution types. There are public, private, and Catholic schools in a network of institutions that include district offices, school buildings, and classrooms.
  • Grade levels. Grade levels vary but are generally grouped in elementary, middle, high, or combined schools.

Purchasing decisions are made and influenced at each of these levels. Choose from over 6 million K-12 educators—principals, teachers, and district-level administrators—by name or job title in over 115,000 schools.

Teacher and students in K-12 classroom
Professor and higher ed students in class

Higher Education Market

The higher education market consists of colleges and universities, as well as technical or vocational colleges. There are several factors to consider when marketing to higher ed:

  • Institution types. There are state and private schools that offer two- and four-year undergraduate and graduate programs.
  • Structure. Institutions can have main and branch campuses, individual buildings, departments, and specific courses.
  • Personnel. There are many different influencers and decision makers in higher ed including administrators, department chairs, teaching faculty, and librarians.

Choose from over 1.3 million personnel in over 6,400 higher education institutions to hone your marketing plans.

Early Childhood Market

Early childhood education is provided for children under the age of 5 in schools and day care centers.

  • Programs. There are day care centers and chains, as well as public and private Pre-K schools providing instruction for this age group.
  • Personnel. Early childhood educators include day care directors, elementary school administrators and teachers, child development specialists, and children’s librarians are influencers and decision makers.

Over 102,000 day care centers and chains with 97,000 directors 101,000 schools with Pre-K-3 grades and 266,000 teachers programs can help you effectively reach this important audience.

Teacher and students in early childhood class
Librarian and students visiting library

Library Market

The library market is made up of several subsets—each serving a unique set of patrons.

  • Public libraries. Main and branch libraries serve their communities with online-ready reference services, book clubs, story time, general public services, and more.
  • Academic libraries. K-12 and higher ed libraries support curriculum, professional development, and technology integration. These libraries also serve traditional, distance, part-time, and lifelong students.

The 17,000 public libraries (46,000 librarians), 77,000 K-12 libraries (102,000 librarians), and 3,500 (17,000 librarians) higher ed libraries along with their librarians represent a significant audience of influencers and purchasers.

Educators at Home

Educators take their work home and are most active online after school hours. This is a golden opportunity to connect with them on their time, and as a person not just a teacher. MDR’s unique, proprietary matching process allows us to link Educators at Home to a K-12, higher education, public library, or day care institution, allowing targeting of educators by any MDR selection, such as job title, college course code, household demographics, and buyer selections.

Teacher at home making purchase