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5 Key Reasons Why Marketers Should Maintain a Clean Email List
In the hectic landscape of educational marketing, maintaining a pristine email list is not just a suggestion—it’s a necessity. A clean email list has a far-reaching impact beyond just your engagement metrics. Let’s dive into the what and why … 1. Targeted Messaging To begin with, a clean email list allows you to deliver targeted…
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What Your Email Open Rate is Telling You … and What it Isn’t!
Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…