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Why a Clean Email List Matters for Education Marketers
In the hectic landscape of educational marketing, maintaining a clean email list is not just a suggestion, it’s a necessity. A well‑maintained email list doesn’t just improve engagement rates, it supports more accurate reporting, stronger deliverability, and better decision‑making across your entire email program. Here’s five reasons why it matters—and how to do it right.…
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What Your Email Open Rate is Telling You … and What it Isn’t!
Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…