There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and […]
Thank you to CEOWorld Magazine for sharing our guest contributed article. By now we all know that corporate social responsibility (CSR) is not only good for local communities and the world, it’s also good for the bottom line. Any business worth its 21st-century salt has embraced this fact and is running with it. But are […]
Thanks to Business 2 Community for sharing our guest contributed article. Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest styles as students head back into the classroom. But teachers are making plans much earlier. They spend springtime finalizing their lists for the following […]
Musicians, tap dancers, photographers…they all know the importance of good timing. And, good timing is key to successful marketing. Syncing your marketing efforts to the beat of the audience’s purchasing journey is the smart way to avoid off notes, missed steps, and lost opportunities. In our upcoming webinar, Decoding the School Purchasing Cycle, we’ll be […]
For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season. Our findings may confirm assumptions, or surprise you, but […]
This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking […]
