Digital

  • 5 Ideas to Keep Your Marketing Going Strong Into the New Year

    5 Ideas to Keep Your Marketing Going Strong Into the New Year

    The holiday season is here. Time for the shopping, decorations, food, and festivities. It’s also winter break for schools. A little downtime to spend with family and friends…the best gift of the season. It’s also time to check on your marketing plan to educators during school breaks. Often, many educational marketers shut down right along…

  • What Your Email Open Rate is Telling You … and What it Isn’t!

    What Your Email Open Rate is Telling You … and What it Isn’t!

    Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…