Guides & Reports
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Public School Mid-Winter and Spring Break Dates in the United States
Accurately timing your marketing campaigns with the academic calendar is crucial if you’re trying to make waves in the education market. But it’s not just about back-to-school and summer vacation; mid-winter and spring break windows are every bit as important, too. Thus, our team collected nationwide data on when (and where) these breaks will take…
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The Future of School Outreach: Personalization, Timing, and Trust
School outreach continues to evolve as we leave the days of mass emails and one-size-fits-all marketing behind. After all, today’s educators expect communications that are timely, relevant, and personal. The challenge for brands, then, is learning how to personalize marketing campaigns in education in a way that earns relationships—not just clicks. At MDR Education, we…
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Get the We Are Teachers Media Kit
Media Kit and Agency Services MDR’s creative marketing agency specializes in one thing and one thing only—the education market. Whether your goal is to see your new product adopted in classrooms or you want to influence the next generation, connecting with MDR could help you get there. When you download the We Are Teachers Media…
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How to Support Teachers During the Holiday Season
The holiday season is a natural time for businesses to show appreciation to clients, partners, and—particularly if they’re part of your target audience—to support teachers. Educators play a crucial role in shaping communities, and during the final months of the year, they’re juggling report cards, classroom festivities, and the fatigue of a demanding semester. If…
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Why Timing Matters in Education Marketing
When it comes to priorities and schedules, teachers have seasonal rhythms that differ from many of us who no longer live by the academic calendar. Whether your education marketing goals are focused on classroom essentials, teacher resources, or student learning materials, knowing how to position your brand as the academic calendar shifts will allow you…
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Preparing Your Brand for the 2025 Back-to-School Season
The back-to-school season is approaching fast, which means one thing: back-to-school shopping starts now. Whether your brand targets teachers stocking up on classroom supplies and décor, or parents and kids searching for the trendiest new backpack, now is a critical time to capture attention and drive engagement. In this guide, we will walk you through…
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2025 Marketing Trends & Predictions in Education
Looking back at 2024 to inform your 2025 marketing strategies. Marketing trends in education are always in flux. For example, you know that social media remains one of the best channels for reaching prospects, but what kind of content should you prioritize in this year’s strategy? You also know that AI has become a leading…
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Public School Open and Close Dates in the United States
Not all schools open and close the academic year at the same time! In fact, it can vary quite a bit by region. Use our data on school open and close dates across the country to drive your education marketing decisions and promotions. Be ready to launch at the start of the school year or…
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AI Tools to Know in 2024
In this guide, we’ll walk you through 15 AI tools to consider for your marketing efforts. You’ll get a better understanding of how to: Plus, we’ll take a closer look at how big brands like Coca-Cola, Sephora and McDonald’s are using AI to increase sales and customer satisfaction, and how AI tools are helping to…
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Higher Education Catalog
Higher Education Market Catalog Download our catalog for countless details about the $702 billion-dollar higher education market, and learn how institutions, faculty, administrators, and more impact it. Features over 3,800 college courses nationwide. We’ve organized our catalog by broad subject areas, so you can double-click into different disciplines, such as: This invaluable resource will help…