Samantha Chaney
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Marketing to Teachers in the New Year: Why Q1 Realities Should Shape Your Messaging
For educators, the first quarter of the year isn’t a fresh start—it’s a restart. Winter break offers a quick breather, but when teachers return, they’re stepping back into full classrooms, overflowing inboxes, and the pressure of finishing the academic year strong. Priorities have shifted since August. Energy feels different. Time is tighter. For education marketers,…
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Public School Mid-Winter and Spring Break Dates in the United States
Accurately timing your marketing campaigns with the academic calendar is crucial if you’re trying to make waves in the education market. But it’s not just about back-to-school and summer vacation; mid-winter and spring break windows are every bit as important, too. Thus, our team collected nationwide data on when (and where) these breaks will take…
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The Future of School Outreach: Personalization, Timing, and Trust
School outreach continues to evolve as we leave the days of mass emails and one-size-fits-all marketing behind. After all, today’s educators expect communications that are timely, relevant, and personal. The challenge for brands, then, is learning how to personalize marketing campaigns in education in a way that earns relationships—not just clicks. At MDR Education, we…
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How to Support Teachers During the Holiday Season
The holiday season is a natural time for businesses to show appreciation to clients, partners, and—particularly if they’re part of your target audience—to support teachers. Educators play a crucial role in shaping communities, and during the final months of the year, they’re juggling report cards, classroom festivities, and the fatigue of a demanding semester. If…