Guides & Reports
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How Do School Supply Lists Get Created?
Download the infographic to get all the school supply lists stats. Every year, millions of families head out with new school supply lists to purchase the notebooks, three-ring binders, pencils, crayons, and backpacks that their children need to be ready to learn. How do these school lists happen? Together with WeAreTeachers.com, we gathered research from…
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How To Reach Gen Z Teachers: The Fastest-Growing Group of Educators
We dug into all the data and research about this subset of educators, pulling out the most important facts to help you reach Gen Z teachers in the most effective ways. This report includes 24 stats to help you plan and fine-tune your messaging. Simply fill out the form to the right and we’ll send…
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Digital Marketing Trends in Education
If you’re looking for the latest digital marketing trends in education, MDR’s latest report is here. We analyzed more than 3,900 email campaigns, Facebook campaigns generating 12.7 million impressions, and display ad campaigns from all of 2022 to dig into how educators use technology and respond to digital media. These data-driven insights can help marketers…
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Get the We Are Teachers Media Kit
Media Kit and Agency Services MDR’s creative marketing agency specializes in one thing and one thing only—the education market. Whether your goal is to see your new product adopted in classrooms or you want to influence the next generation, connecting with MDR could help you get there. When you download the We Are Teachers Media…
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How Teachers Use Social Media
Teachers use social media daily to search for classroom ideas, connect to one another, and shop for deals But how exactly do they use it? Which channels do they visit daily? Is there a favorite channel that teachers can’t get enough of, and one that they’re willing to ditch? We did the legwork, so you…
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K-12 Education Catalog
This K-12 education catalog is an invaluable resource that will help you size the market, better understand the K-12 educator audience, and find additional opportunities for your business. The K-12 education catalog features our robust database of K-12 educators, support personnel, and district influencers. We also cover federal funding and building-level selections like enrollment and…
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School Purchasing Perspectives: The View from Leaders & Teachers
Are schools closer to the 1:1 student to device ratio? Are cleaning supplies still a top spending priority? Who makes the decision on curriculum purchases? Is it teachers, school leaders or both? Time to dig in to school purchasing. With all the recent changes in how education is delivered, what—if anything— has changed in school…
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Educator Perspectives on the State of the Teaching Profession
Understand How Teachers Feel Now One of the first rules of marketing is “know your audience.” This year in particular, any brand or organization engaging with educators needs to understand their strong feelings about the profession after two hard years. Enter: our guide on educator perspectives. Through probing questions and direct quotes from teachers, this…