Marketing
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Marketing to Teachers in the New Year: Why Q1 Realities Should Shape Your Messaging
For educators, the first quarter of the year isn’t a fresh start—it’s a restart. Winter break offers a quick breather, but when teachers return, they’re stepping back into full classrooms, overflowing inboxes, and the pressure of finishing the academic year strong. Priorities have shifted since August. Energy feels different. Time is tighter. For education marketers,…
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How to Market to Teachers in 2026: Top 5 Trends Brands Can’t Ignore
In 2026, authenticity, tech adoption, and evolving search behaviors will shape how you and your brand connect with an audience of educators, admins, and their networks. Here’s how to market to teachers in the upcoming year: Trend 1: Micro-influencers Are Driving Decision Making and Spending For years, education brands relied on mega-influencers for reach… but…
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The Future of School Outreach: Personalization, Timing, and Trust
School outreach continues to evolve as we leave the days of mass emails and one-size-fits-all marketing behind. After all, today’s educators expect communications that are timely, relevant, and personal. The challenge for brands, then, is learning how to personalize marketing campaigns in education in a way that earns relationships—not just clicks. At MDR Education, we…
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Why Timing Matters in Education Marketing
When it comes to priorities and schedules, teachers have seasonal rhythms that differ from many of us who no longer live by the academic calendar. Whether your education marketing goals are focused on classroom essentials, teacher resources, or student learning materials, knowing how to position your brand as the academic calendar shifts will allow you…
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How to Market to School Librarians
According to the National Center for Education Statistics, there are roughly 114,000 K-12 schools in the U.S. with a library staffed by a school librarian.1 A 2023 survey by School Library Journal reports that only 55% of school libraries offer tech-related activities, down from 79% in 2019. Librarians are helping with other tech-purchasing decisions, such…
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6 K-12 Education Trends To Watch in 2024
It’s hard to believe, but 2023 is in the rear-view mirror. Now it’s time to look ahead to the new year. What will be the trends in K-12 education in 2024? How will education companies leverage emerging technology to help educators solve pervasive challenges? Here are six trends to watch in 2024: Of course, this…
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K-12 Market Highlights: AI, Acquisitions & Personnel Moves
A year that started with excitement and trepidation around the launch of ChatGPT and the impact of AI on education, 2023 ended with a U.S. education company acquiring an Irish AI company and AI education start-ups getting seed funding. And, as always, the final quarter of the year included many other acquisitions and personnel moves.…
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What Your Email Open Rate is Telling You … and What it Isn’t!
Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…