Trends for the education market
MDR Resources & Best Practices
Our resources and best practices track trends and changes in the education market for the relevant information you need to make solid business decisions.
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Public School Open and Close Dates in the United States
Not all schools open and close the academic year at the same time! In fact, it can vary quite a bit by region. Use our data on school open and close dates across the country to drive your education marketing decisions and promotions. Be ready to launch at the start of the school year or…
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Exclusive Offers in Honor of ISTE 2024
The MDR Education team is headed back to ISTE with the editors from our powerhouse media brand, We Are Teachers. With us, we’re bringing four exclusive offers to help you reach more educators this year. Whether you’re attending ISTE or following along virtually, we’re here to strategize with you to help you reach more educators…
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How to Market to School Librarians
According to the National Center for Education Statistics, there are roughly 114,000 K-12 schools in the U.S. with a library staffed by a school librarian.1 A 2023 survey by School Library Journal reports that only 55% of school libraries offer tech-related activities, down from 79% in 2019. Librarians are helping with other tech-purchasing decisions, such…
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How Many Schools Are in the U.S.?
We’re breaking down the stats and looking at how many schools are private vs. public, the number of charter and magnet schools, the percentage of schools that fall under Title I, and much more. The following data is from the MDR Data Cloud as of February 2024. You can use ConnectEd Cloud to build targeted email…
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5 Key Reasons Why Marketers Should Maintain a Clean Email List
In the hectic landscape of educational marketing, maintaining a pristine email list is not just a suggestion—it’s a necessity. A clean email list has a far-reaching impact beyond just your engagement metrics. Let’s dive into the what and why … 1. Targeted Messaging To begin with, a clean email list allows you to deliver targeted…
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AI Tools to Know in 2024
In this guide, we’ll walk you through 15 AI tools to consider for your marketing efforts. You’ll get a better understanding of how to: Plus, we’ll take a closer look at how big brands like Coca-Cola, Sephora and McDonald’s are using AI to increase sales and customer satisfaction, and how AI tools are helping to…
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Higher Education Catalog
Higher Education Market Catalog Download our catalog for countless details about the $702 billion-dollar higher education market, and learn how institutions, faculty, administrators, and more impact it. Features over 3,800 college courses nationwide. We’ve organized our catalog by broad subject areas, so you can double-click into different disciplines, such as: This invaluable resource will help…
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Our Top Marketing Trends and Predictions for 2024
A look back at the marketing landscape in 2023 makes it clear that predicting what’s to come in the year ahead is uncertain business. Who saw the meteoric rise of ChatGPT coming? Who knew Twitter would rebrand as X? In 2024, we are sure to have some surprises, but there are also predictable trends to…
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K-12 Market Highlights: AI, Acquisitions & Personnel Moves
A year that started with excitement and trepidation around the launch of ChatGPT and the impact of AI on education, 2023 ended with a U.S. education company acquiring an Irish AI company and AI education start-ups getting seed funding. And, as always, the final quarter of the year included many other acquisitions and personnel moves.…
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6 K-12 Education Trends To Watch in 2024
It’s hard to believe, but 2023 is in the rear-view mirror. Now it’s time to look ahead to the new year. What will be the trends in K-12 education in 2024? How will education companies leverage emerging technology to help educators solve pervasive challenges? Here are six trends to watch in 2024: Of course, this…