We’re the MDR Marketing Team and education marketing is our beat. We’ll help you stay up to speed with the latest news, trends, and opportunities as education reinvents itself, once again.
At their annual Worldwide Developers Conference on June 7th this year, Apple announced a new policy on email privacy. According to Apple, their Mail Privacy Protection (MPP) “hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when Read More »
Every November, Merriam-Webster picks the “word of the year.” For 2020, it was “pandemic.” (Go figure!) While it is still a bit early for the 2021 word to be announced, it might well be “disruption.” And among the things that have been most disrupted over the past year or more is the way that we Read More »
MDR Insights There are 95,478 public schools in America, serving over 49 million public school students. Let’s look at the different school district sizes and what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to 9,999 students, and a Read More »
We’re all familiar with Teacher Appreciation Week. Considering everything teachers are dealing with right now–return to in-person instruction, keeping kids safe, helping students catch up, and controversies about curriculum—we’d like to make a suggestion… Let’s make every day Teacher Appreciation Day. Here’s why: whatever expectations you may have in a typical year for teacher time? Read More »
The U.S. Department of Education recently approved 21 state plans for use of their American Rescue Plan Elementary and Secondary Emergency Relief (ARP ESSER) funds. These states join 11 others and Washington, D.C. whose plans were approved earlier this year. The plans detail how each state is using and plans to use ARP ESSER funds Read More »
Educators couldn’t miss the headlines about the additional $122 billion allocated for ESSER in the American Rescue Plan (ARP), signed into law in March. But there was another boon for education in the ARP that you may not have heard about: the Emergency Connectivity Fund (ECF). Administered through the Universal Service Administrative Company of the FCC, Read More »
States and school districts around the country are seeing the influx of American Rescue Plan Elementary and Secondary Emergency Relief (ARP ESSER) funds. The U.S. Department of Education recently approved plans from 11 states and Washington, D.C. for using the funds to safely reopen and sustain the operation of schools, and address the needs of Read More »
As teachers exhale and hopefully get some well-deserved R&R, we thought it was time to reflect on some of the changes coming out of the COVID-19 experience. Sometimes out of chaos comes positive change, here are five ways we think schools will have changed for the better: Remote learning may be here to stay. Not Read More »
As of April 2021, the CDC reported nearly 80 percent of teachers, school staff, and childcare workers have received at least one shot of COVID-19 vaccine*, recently the FDA approved the Pfizer vaccine for children as young as 12 and experts are predicting even younger children will be eligible to be vaccinated by the end Read More »
One of the major challenges in selling to education is getting your product in the right hands, using the right channels, and then securing the sale. The trick is to reach out and develop a connection so you can confidently inform decision makers, “This product will meet your needs or address your problem!” Establish Relationships Read More »
