MDR Marketing Team

We’re the MDR Marketing Team and education marketing is our beat. We’ll help you stay up to speed with the latest news, trends, and opportunities as education reinvents itself, once again.

close up of student hands doing school work

Educators couldn’t miss the headlines about the additional $122 billion allocated for ESSER in the American Rescue Plan (ARP), signed into law in March. But there was another boon for education in the ARP that you may not have heard about: the Emergency Connectivity Fund (ECF). Administered through the Universal Service Administrative Company of the FCC, Read More »

Teacher with students wearing masks

States and school districts around the country are seeing the influx of American Rescue Plan Elementary and Secondary Emergency Relief (ARP ESSER) funds. The U.S. Department of Education recently approved plans from 11 states and Washington, D.C. for using the funds to safely reopen and sustain  the operation of schools, and address the needs of Read More »

Colleagues discussing project

One of the major challenges in selling to education is getting your product in the right hands, using the right channels, and then securing the sale. The trick is to reach out and develop a connection so you can confidently inform decision makers, “This product will meet your needs or address your problem!” Establish Relationships Read More »

abstract data illustration

What’s moving the needle in sales and marketing these days? Complete, Accurate, and Fresh Data. The definition of data quality is changing, largely because today’s education sales and marketers are using data as high-octane fuel for sophisticated activation strategies, like: Personalization Account-Based Marketing Customer Data Platforms Programmatic Advertising Defining Buyer Personas Identifying Lookalike Audiences Marketing Read More »

Kids in masks going to school

We’ve all been paying close attention to the news and our local school communities, following the opening plans. MDR data experts have been capturing when and how school will be in session and which learning models each school will follow.  Although, some schools started a little later this year, as of this week, most schools Read More »

Colleagues collaborating

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building Read More »

group of young girls with interlocking arms making heart shapes

Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear Read More »