MDR Marketing Team
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Get the We Are Teachers Media Kit
Media Kit and Agency Services MDR’s creative marketing agency specializes in one thing and one thing only—the education market. Whether your goal is to see your new product adopted in classrooms or you want to influence the next generation, connecting with MDR could help you get there. When you download the We Are Teachers Media…
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Exclusive Offers in Honor of ISTE + ASCD 2025
The MDR Education team is headed back to ISTE + ASCD with the editors from our powerhouse media brand, We Are Teachers. With us, we’re bringing four exclusive offers to help you reach more educators this year. Whether you’re attending the ISTE and ASCD conferences or following along virtually, we’re here to strategize with you…
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How to Market to School Librarians
According to the National Center for Education Statistics, there are roughly 114,000 K-12 schools in the U.S. with a library staffed by a school librarian.1 A 2023 survey by School Library Journal reports that only 55% of school libraries offer tech-related activities, down from 79% in 2019. Librarians are helping with other tech-purchasing decisions, such…
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How Many Schools Are in the U.S.?
We’re breaking down the stats and looking at how many schools are private vs. public, the number of charter and magnet schools, the percentage of schools that fall under Title I, and much more. The following data is from the MDR Data Cloud as of February 2024. You can use ConnectEd Cloud to build targeted email…
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Our Top Marketing Trends and Predictions for 2024
A look back at the marketing landscape in 2023 makes it clear that predicting what’s to come in the year ahead is uncertain business. Who saw the meteoric rise of ChatGPT coming? Who knew Twitter would rebrand as X? In 2024, we are sure to have some surprises, but there are also predictable trends to…
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6 K-12 Education Trends To Watch in 2024
It’s hard to believe, but 2023 is in the rear-view mirror. Now it’s time to look ahead to the new year. What will be the trends in K-12 education in 2024? How will education companies leverage emerging technology to help educators solve pervasive challenges? Here are six trends to watch in 2024: Of course, this…
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K-12 Market Highlights: AI, Acquisitions & Personnel Moves
A year that started with excitement and trepidation around the launch of ChatGPT and the impact of AI on education, 2023 ended with a U.S. education company acquiring an Irish AI company and AI education start-ups getting seed funding. And, as always, the final quarter of the year included many other acquisitions and personnel moves.…
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Five Ways Higher Ed Is Using AI To Improve the Student Experience
The headlines are shouting students are cheating by using artificial intelligence (AI) to write their papers. But that may or may not be true. The reality is that colleges and universities have found many innovative ways to use the technology. In fact, they’re using AI to engage with potential and current students, streamline processes, and…
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Career and Technical Education
A Win for Students, Business, and the Education Community For many years, we have talked about the college-to-career path. But at the same time, a movement was growing in this country to prepare high school and community college students for successful careers in high-demand fields immediately following graduation: Career and Technical Education (CTE). The recent national…
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Parent Engagement in Schools
On the iconic 1950s television show Leave It to Beaver, the Cleavers’ involvement in school was limited to mom June being on the PTA and dad Ward maybe having to go to the school if Beaver got himself in a peck of trouble. Things have changed a lot in 60-plus years! What is parent engagement? Today…