MDR Marketing Team
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6 K-12 Education Trends To Watch in 2024
It’s hard to believe, but 2023 is in the rear-view mirror. Now it’s time to look ahead to the new year. What will be the trends in K-12 education in 2024? How will education companies leverage emerging technology to help educators solve pervasive challenges? Here are six trends to watch in 2024: Of course, this…
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K-12 Market Highlights: AI, Acquisitions & Personnel Moves
A year that started with excitement and trepidation around the launch of ChatGPT and the impact of AI on education, 2023 ended with a U.S. education company acquiring an Irish AI company and AI education start-ups getting seed funding. And, as always, the final quarter of the year included many other acquisitions and personnel moves.…
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Five Ways Higher Ed Is Using AI To Improve the Student Experience
The headlines are shouting students are cheating by using artificial intelligence (AI) to write their papers. But that may or may not be true. The reality is that colleges and universities have found many innovative ways to use the technology. In fact, they’re using AI to engage with potential and current students, streamline processes, and…
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Career and Technical Education
A Win for Students, Business, and the Education Community For many years, we have talked about the college-to-career path. But at the same time, a movement was growing in this country to prepare high school and community college students for successful careers in high-demand fields immediately following graduation: Career and Technical Education (CTE). The recent national…
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What Your Email Open Rate is Telling You … and What it Isn’t!
Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…
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MDR’s Public School Buying Power Map
A County-by-County Guide to Instructional Spending MDR has developed an exclusive measure, All Instructional Materials (AIM) Expenditure, that details public school buying power (AKA how much public schools spend on supplies and materials used for instructional purposes). With that data at hand, this interactive map is a visual tool for viewing this expenditure across the country. Here’s…
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Top 25 Most Requested School Supplies for Back-to-School
Fifty million school kids are headed back to school, while families stock up on notebooks, pencils, new clothes, lunchbox snacks, and much, much more. What are the most requested school items across the country? Do any brands reign supreme? Find out with our school supply report. We Are Teachers and MDR analyzed 72,000 school supply…
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How To Reach Gen Z Teachers: The Fastest-Growing Group of Educators
We dug into all the data and research about this subset of educators, pulling out the most important facts to help you reach Gen Z teachers in the most effective ways. This report includes 24 stats to help you plan and fine-tune your messaging. Simply fill out the form to the right and we’ll send…
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Digital Marketing Trends in Education
If you’re looking for the latest digital marketing trends in education, MDR’s latest report is here. We analyzed more than 3,900 email campaigns, Facebook campaigns generating 12.7 million impressions, and display ad campaigns from all of 2022 to dig into how educators use technology and respond to digital media. These data-driven insights can help marketers…
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K-12 Education Catalog
This K-12 education catalog is an invaluable resource that will help you size the market, better understand the K-12 educator audience, and find additional opportunities for your business. The K-12 education catalog features our robust database of K-12 educators, support personnel, and district influencers. We also cover federal funding and building-level selections like enrollment and…