MDR Marketing Team
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Career and Technical Education
A Win for Students, Business, and the Education Community For many years, we have talked about the college-to-career path. But at the same time, a movement was growing in this country to prepare high school and community college students for successful careers in high-demand fields immediately following graduation: Career and Technical Education (CTE). The recent national…
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Parent Engagement in Schools
On the iconic 1950s television show Leave It to Beaver, the Cleavers’ involvement in school was limited to mom June being on the PTA and dad Ward maybe having to go to the school if Beaver got himself in a peck of trouble. Things have changed a lot in 60-plus years! What is parent engagement? Today…
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What Your Email Open Rate is Telling You … and What it Isn’t!
Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…
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MDR’s Public School Buying Power Map
A County-by-County Guide to Instructional Spending MDR has developed an exclusive measure, All Instructional Materials (AIM) Expenditure, that details public school buying power (AKA how much public schools spend on supplies and materials used for instructional purposes). With that data at hand, this interactive map is a visual tool for viewing this expenditure across the country. Here’s…
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Top 25 Most Requested School Supplies for Back-to-School
Fifty million school kids are headed back to school, while families stock up on notebooks, pencils, new clothes, lunchbox snacks, and much, much more. What are the most requested school items across the country? Do any brands reign supreme? Find out with our school supply report. We Are Teachers and MDR analyzed 72,000 school supply…
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How To Reach Gen Z Teachers: The Fastest-Growing Group of Educators
We dug into all the data and research about this subset of educators, pulling out the most important facts to help you reach Gen Z teachers in the most effective ways. This report includes 24 stats to help you plan and fine-tune your messaging. Simply fill out the form to the right and we’ll send…
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Digital Marketing Trends in Education
If you’re looking for the latest digital marketing trends in education, MDR’s latest report is here. We analyzed more than 3,900 email campaigns, Facebook campaigns generating 12.7 million impressions, and display ad campaigns from all of 2022 to dig into how educators use technology and respond to digital media. These data-driven insights can help marketers…
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K-12 Education Catalog
This K-12 education catalog is an invaluable resource that will help you size the market, better understand the K-12 educator audience, and find additional opportunities for your business. The K-12 education catalog features our robust database of K-12 educators, support personnel, and district influencers. We also cover federal funding and building-level selections like enrollment and…
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School Purchasing Perspectives: The View from Leaders & Teachers
Are schools closer to the 1:1 student to device ratio? Are cleaning supplies still a top spending priority? Who makes the decision on curriculum purchases? Is it teachers, school leaders or both? Time to dig in to school purchasing. With all the recent changes in how education is delivered, what—if anything— has changed in school…
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Educator Perspectives on the State of the Teaching Profession
Understand How Teachers Feel Now One of the first rules of marketing is “know your audience.” This year in particular, any brand or organization engaging with educators needs to understand their strong feelings about the profession after two hard years. Enter: our guide on educator perspectives. Through probing questions and direct quotes from teachers, this…